“webinar”/ “VOLUUM”/
Welcome to Our Community
Wanting to join the rest of our members? Feel free to sign up today.

Three trends to skyrocket your profits in 2018

Discussion in 'Guides, Case Studies and Tutorials' started by video intelligence, Jan 4, 2018.

  1. Certified
    video intelligence

    video intelligence Member Certified Vendor Affiliate Manager affiliate

    90
    27
    18
    The mobile rule
    Mobile advertising spend is plummeting and will continue to do so in the years to come, expected to reach $247bn by 2020. In 2017, in-app represented 80% of mobile spendings, reaching $45bn.
    Mobile has been growing because users are spending increasingly more time watching content on their devices, making it a great way for advertisers to capture their attention, and for publishers to ramp their revenues.

    The native rule
    Native ads provide the best user experience, great ROI for advertisers and high earnings for publishers. Advertisers are expected so spend more on this specific ad type since their effectiveness has been proven.
    By being less visually intrusive than display ads, native is a cure for "ad blindness" and a fix for adblockers - therefore a higher potential for publishers to make money.

    The video rule
    “Video is the only subcategory of display ad spending that is growing, as rich media, banner ads and sponsorship all shrink.“
    CPM from video ads are significantly higher than those from traditional display advertising. Besides, video is a more engaging ad type that can positively contribute to improve the overall site/app experience.
     
    T J Tutor and game333 like this.
  2. Voluum
  3. CPA GURUS2

    CPA GURUS2 Affiliate affiliate

    5
    1
    3
    Agree about mobile. It explode and its golden time for it. But native will not grow anymore in my opinion.
     
    video intelligence likes this.
  4. Certified
    video intelligence

    video intelligence Member Certified Vendor Affiliate Manager affiliate

    90
    27
    18
    Check out this estimates from eMarketer, native was expected to account for 50% of digital spendings in 2017, and will continue to rise in 2018: eMarketer Unveils Estimates for Native Ad Spending - eMarketer
     
    CPA GURUS2 likes this.
MI