Telegram Rewarded & Video on AdsCompass — full breakdown of the format

[AdsCompass]

Telegram Rewarded & Video on AdsCompass — full breakdown of the format
Bumping the thread with a deep-dive on a format we get asked about weekly — Telegram Rewarded and Telegram Video. Since we're one of the few networks running both at scale, figured it's worth a proper breakdown for anyone thinking about testing.

---

The two Telegram formats we run
1. Telegram Rewarded
A native Telegram post format complemented by interactive features inside Mini Apps. Users engage with your ad in exchange for an in-app reward or value inside Telegram. Static creative — image + text + CTA button.
2. Telegram Video
Short-form video ads built into Telegram Mini Apps. Higher engagement than static, best for offers where seeing motion sells better than a screenshot.
Both formats share the same audience type — active Telegram users, mobile-first, already engaged with Mini Apps.

---

Creative specs
Rewarded (static)

• Max file size: 50 MB
• Supported formats: JPG, JPEG, PNG, WEBP, SVG
• Aspect ratio: 1:1 (192×192 minimum for the icon)
• Editable elements: Title (30 chars), Description (45 chars), Brand name, CTA button text

Video

• Max file size: 50 MB
• Supported format: MP4

Both formats support dynamic geo-personalization macros directly in creative text — {LOCALIZED_REGION} and {LOCALIZED_CITY}. These pull region and city data based on the user's IP and inject them into your creative in real time. Example: "Special offer for {LOCALIZED_CITY} residents only" — instantly personalizes to whichever city the user is browsing from.
Small feature, big CR impact when done well.

Example of the Rewarded campaign setup UI — targeting, macros, character counts, and live preview all in one screen.

---

Tracking — full integration coverage
Native integration with all major trackers, no manual postback setup required:

• Voluum
• PeerClick
• Keitaro
• Binom
• CPV Lab
• BeMob
• FunnelFlux Pro

For anything else — manual S2S postback link with standard macros: {click_ID} and {price}. Full parameter list available in the campaign setup UI.

---

Targeting & optimization
Same granularity as the rest of the AdsCompass platform:

• GEO / Language / OS / Device / Browser
• Retargeting — collect custom audiences from users who interacted with your campaign, then re-engage them with follow-up creatives
• Custom audiences — build segments based on behavior across your campaigns
• Auto-rules — same optimization engine as push/pop campaigns applies here (block underperforming sources, adjust bids on performing zones)

Full audience setup guide is available inside the platform after registration — we've covered this in the blog too.

---

Pricing
CPM model. Bid range on Telegram Rewarded is wide — we see advertisers running effective campaigns anywhere from $0.4 to $3.5 CPM depending on GEO, vertical, and creative quality.
For current per-GEO volume estimates and bid recommendations, use the Estimation tools inside the platform — they show real-time capacity and average winning bids for your target combinations. Way more accurate than any static number I could quote here, since availability shifts constantly.

---

Verticals that perform best on Telegram formats
Based on what we see across the advertiser base:

• iGaming & Betting — arguably the strongest fit. Telegram-native audience overlaps heavily with gaming interest. Works across Tier-1 EU, LATAM, and APAC
• Crypto & Web3 — Telegram is the default communication layer for crypto. Rewarded works exceptionally well for exchange signups, wallet installs, launch campaigns
• Mobile utilities & software — VPN, cleaners, browser extensions with clear value prop
• E-commerce (impulse verticals) — deals, drop-shipping, limited-time offers

Verticals that generally underperform: high-friction lead-gen with long forms, complex B2B, high-ticket considered purchases.

---

How to think about your first test
A few things that separate winning campaigns from losing ones on this format:

1. Creative sets expectation — because the user actively engaged (they didn't just get shown the ad), the creative promise needs to match what they get on the LP. Mismatch = high bounce
2. Mobile-first everything — Telegram users are 90%+ mobile. LP speed, mobile UX, and mobile checkout matter more here than on desktop-heavy formats
3. Use localization macros — {LOCALIZED_CITY} and {LOCALIZED_REGION} in your headline/description significantly improve CTR when tested against generic variants
4. Frequency capping — engaged users tolerate less repetition than passive audiences. Cap harder than you would on standard push
5. Test both formats — Rewarded vs Video often perform differently on the same offer. If budget allows, split-test them

---

How Telegram formats fit in a multi-source setup
Most of our best-performing advertisers layer Telegram alongside other AdsCompass formats:

• Push — cheap discovery, high volume, new source testing
• In-page push — retargeting layer, works around subscription decline
• Popunder — mass reach for direct-response funnels
• Telegram Rewarded/Video — engaged audience layer, higher CR, premium quality

Different funnels, complementary economics. Telegram brings quality; push brings volume.

---

Ready to test?
If Telegram Rewarded or Video fits your vertical:

• Ask specific GEO/vertical questions in this thread
• DM me here, or reach out on Telegram @web_adscompass
• Sign up and use the Estimation tools directly — most reliable way to see current capacity and rates for your exact setup

Happy to answer specific questions on setup, creative approaches, or GEO recommendations in the thread.

— AdsCompass team