Taboola Native Advertising Tips

[mandsnatalie]

Taboola's native advertising really does work if you follow your Account Manager's best practice for your SPECIFIC vertical and offer you're running.

They can draw insights from campaigns running similar offers to show you benchmarks and how to start out.

I have helped affiliates scale for years on Taboola, and can also help affiliates get set up with an Account Manager on there (it's always free of charge to have one).

 

[T J Tutor]

They refused to work with us unless we changed our Terms of Service, yet they refused to do the same for us. Their B2B practices are not friendly!

 

[tacker-macker]

Lately there have been more questions about them, and my expenses have significantly increased with Taboola last weeks. I think I know why, but I can't attach the link. Here's Article name:

Taboola’s Brand-Safety Crisis: How Pirate Content, Incentivized Ads, and Linkvertise Are Undermining Digital Advertising​

By the way, maybe that’s why they stopped to work with you after updates Terms of Service.

 

[JessicaSmithhhh]

Solid advice here—Taboola definitely has potential if you treat it more like a data game than just traffic blasting.


One thing that helped me a lot early on: testing angles across multiple accounts. Sometimes a headline or image that bombs on one campaign can take off under a fresh account with a slight variation. If you're managing multiple campaigns or verticals, I highly recommend using an antidetect browser like * removed by Admin *. It keeps each ad account isolated with unique fingerprints, which is super helpful for scaling without raising red flags.


Also, don’t sleep on the power of geo-segmentation. What flops in Tier 1 might crush in Tier 2 or 3 markets with the right native creative.


And yeah, having a good Account Manager is key—mine actually helped me cut CPA by 30% just by adjusting placements and using Taboola’s Smart Bid more effectively.


Curious what niches people here are seeing the best results in lately? I've been seeing solid ROI in Nutra and finance.

 

[Stevethesmurf]

Taboola has potential - I have ran successful campaigns. But you have to track EVERYTHING!

 

[netPilot56]

Some great insights here. I’ve been testing Taboola mostly for Nutra too, and results were mixed until I stopped treating it like FB — creatives and angles need a very different approach. I second what was said above: Smart Bid + tight whitelists made a huge difference.

One thing I’m still figuring out is how to keep CTR decent on longer campaigns without massive creative fatigue. Anyone here rotating creatives weekly or just rebuilding angles from scratch every time?

 

[T J Tutor]

Anyone here rotating creatives weekly or just rebuilding angles from scratch every time?

I do a little of both. Always testing to make the decision. Some funnels get so finely dialed in they may have a longer life. Sometimes we find the copy (angles, hooks, triggers) need a refresh, sometimes the banners, and we always have at least two funnels for an offer going at the same time with the CPA side of our biz. My content sites are a bit different as they address a completely different target in the luxury market. There we have automated rotation of proven banners with new and archived content. The new content is published four times a week now and I am think of upping that to daily.