Strategies for a successful affiliate marketing campaign on the holiday season

[joanhiddleston]

Why leverage affiliate marketing for the holiday sales season?​

During this time, brands can leverage all kinds of channels, methods, and marketing strategies to boost sales. However, focusing on affiliate marketing will bring outstanding profits and results.

Why? Compared to other marketing types, this powerful yet inexpensive marketing type reap many remarkable benefits for your business such as:

• Acquire target customers, diversify customer base

Affiliate marketing is way more friendly and organic, and also has a much higher chance of converting target customers compared to other marketing types, like direct advertising.

Those customers have a higher chance of buying your product since it’s suggested by their trusted affiliates. And within the limited holiday time, it creates a feeling of urgency to purchase promptly.

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• Sales rocketing remarkably

Consumers love holiday deals, particularly coupon code promotions, which means they are more likely to convert and spend more than the minimum necessary amount, resulting in your sales rocket.

• Boost brand awareness

When a brand joins in an affiliate holiday, its logo is displayed in the promotional materials of the affiliate partner to a new audience. So your brand will be wide-known by many customers.

Surely you are awaiting the next part, how to run a successful affiliate campaign during the festive season.

How to run a successful affiliate campaign during the holiday season​

Make an affiliate holiday plan​

Heads up! It’s never early to arrange an affiliate plan for the holiday. You and your affiliates will be extremely busy during the holidays, and being organized is the best way to avoid missing a beat.

Schedule your promos for the entire sale period at least a few weeks ahead of time, and make a checklist to keep track of your efforts.
Getting your affiliate program in tip-top shape for the holidays by including these in your plan:

Make an affiliate holiday plan​

Determine affiliate marketing campaign goals: Set out the goal to see whether the holiday programs meet or surpass a target, whether it’s achieving a particular income level, converting visitors at a specific rate, or guaranteeing a certain proportion of orders.

Set a budget: to avoid falling on the latter budget, work to forecast the budget your affiliate program will need to accomplish the goals you’ve set. Whatever your goal is, having a clear budget can help you stay organized when it comes to where and how you spend your money in the affiliate channel.

The running time: Plan ahead of time how long each offer will run, when you’ll send it, and if you’ll employ time restrictions, how long you’ll set them.

Promotional strategy: the promotion type might dictate program optimization tactics used throughout the holiday. Don’t neglect it!

Review affiliate performance: Examine your stats from the previous Q4, and the program’s success in Q3 this year to assist you to plan for this year’s holiday season. So you can create a directed strategy based on this data to help steer your holiday plans in 2021.

Choose the most trusted affiliates and engage them​

Once you’ve made up your mind on a promotional plan, it’s time to pick and engage your affiliates.

The holidays are a hectic time for everyone, and contacting new affiliates can be difficult during this time. While it’s vital to find some fantastic new affiliates with specialty reach, don’t waste too much time and effort attempting to expand your reach into the niche that is already covered. The holidays are certainly hectic enough without wasting time searching for prospective influencers.

This could be a perfect time to look over your affiliate tool and overview affiliates’ performance. Then choose the most effective affiliates proving to bring more benefits for you.

A steady and seamless flow is more important at this time, and an affiliate marketer’s ability to stand out among the numerous competing holiday promotions will be more beneficial.

Then set aside time to communicate with your chosen affiliates and contact them through email as soon as possible to invite them to participate in your holiday sales drive.

Build affiliate programs with bonus incentives​

Creating affiliate marketing programs with high commissions will encourage your affiliates to convert more sales for you this festive season.

Affiliates are still consumers appreciating receiving a reward for their efforts. With that in mind, there are a few things you can do to boost affiliate engagement and excitement.

Seasonal contests are an excellent way to motivate affiliates to go above and beyond. Top achievers can be rewarded with a bonus, the more they sell, the more commissions they get.

For example, on this Halloween, you can offer a 20% commission boost if your affiliates reach sales of 1000$, and offer an incentive of 30% commission rate if they help you reach 2000$ on total sales.

Prepare your holiday product landing page in advance​

Ensure to make a new look for your holiday product landing page with special offers.

A protip is to utilize your landing page to provide visitors with a sneak peek at forthcoming promotions. People will be able to sign up for updates and receive an email when new deals or discounts are made available.

On the website, you should include a timer or a countdown to let visitors know when the bargains will go live. This will improve the page’s attractiveness and increase visitor engagement.

Countdown timer​

Provide affiliates with holiday marketing materials​

The next approach to help your affiliates succeed is to offer them banners and social media graphics to use in their promotions.

Having ready-to-use marketing materials that are tailored to the current season and campaign saves time and allows your affiliates to focus on promoting your product. It also ensures that their campaigns are in line with your overall brand and promotions.

Offering both default corporate visuals as well as seasonal and holiday material is a fantastic idea. This keeps things compelling and draws attention to limited-time offers.

Affiliate creative gadgets
Offering both “default” branded visuals (the ones you want affiliates to use all year) and seasonal and festive material is a smart idea. This keeps things interesting and draws attention to limited-time offers.

After-sales holiday season: check the results​

This holiday season, affiliate marketers are putting their previous knowledge to push sales for you. During this period, it’s crucial to review your affiliate performance and overall affiliate promotion campaign to see what worked best for you and what needs to optimize.

All the data and metrics will be used for future campaigns and will provide you with useful insight into your affiliate marketing efforts.