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SPAM Avoidance Guidelines

J

JohnCPAAlpha

Guest
When sending an email message make sure the offer is relevant to the target audience!
Message Recommendations for Avoiding Spam Filters:
Industry experts estimate between 10 and 20 percent of permissioned email messages do not arrive in the inbox as intended because the receiving ISP incorrectly identified the message as spam. This presents a problem for marketers because revenue is lost and campaign results are inaccurate.

Message Guidelines
You may wish to follow these guidelines when designing a message. Please remember that these are general rules and do not provide a 100% guarantee that a filter will not tag your message.

SPAM TO AVOID ALTERNATIVES TO SPAM

Do not repeat words Be succinct, try to avoid 'spam' words.
Do not use all caps Keep everything in lowercase or Title Case if possible.
Do not use !, $, or 100% Keep punctuation to a minimum.
affordable Reasonably priced, reasonable, within your means,
inexpensive
Bargain or best prices Good deal, good buy
click here* learn how, visit here
congratulations Well done
debt Owe, arrears, bills, deficit, due, liability
financing Banking, expenditure, expenses, funding
free! for free?, for free! No-cost, no-fee, complimentary, sample
guaranteed Proven, certain, attested, affirmed, confirmed, insured
insurance Coverage, assurance, warranty, safeguard
investment Expenditure, expense, asset, grant
just released New-improved
loan Loan-plan, lending
low interest Low risk
new car New automobile
opportunity Prospect opening, break, chance, occasion
paying too much Over expenditure
permanent low interest Definite low interest, preset
pre-approved Pre-accepted, authorized, confirmed, credited
refinancing Funding, outlay
special invitation Proposal
unbelievable Astounding, amazing, wonderful, awesome

Subject Line
When creating your subject line, avoid using the following words or characters:
• ! or multiple !!!!
• free upgrade
• free gift
• consolidate debt
• $ or multiple $$$
• Free or FREE
• free offer or offer
• Win a
• adv.
• mortgage rate
• Urgent
• save $
• apply now
• New Customers
• One time
• please read
• ALL CAPS
• Prize
• Order Now

Message Body
When creating the text of your message, avoid using the following words or phrases:
• ALL CAPS WORDS OR SENTENCES free information
• clickhere (no space)
• ******** (e.g. as a separator in plain text messages)
• free membership consolidate bill
• 100% satisfaction free quote credit card debt
• 18 years or older
• future mailing
• custom quote
• 1-800... or 1-888...
• home financing
• dream vacation
• a tracking number (visible, not autodetect)
• interest rates
• earn $
• act now
• limited time offer
• email marketing
• amazing stuff
• mail is never sent unsolicited
• financial freedom
• satisfaction guaranteed free consultation spam
• prize winner drawing
• celebrity sexy special offer
• click below (CLICK BELOW) in multiple HTML references and in various locations
• click here (CLICK HERE) in multiple HTML references and in various locations

I was telling a friend about the forum and he gave me this to post for you guys!!
 
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