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The traffic where the source was Google was unstable — there was no consistent volume, and we kept running into issues with it.Unstable in what way? I have loads of ads running there this month and all are performing well. What issues have you encountered?
Is everything working steadily on your side?
It's good that Google is working for you, and overall I consider it a reliable source, but I've noticed that many offers with Google have stopped performing as effectivelyYes, absolutely!
My team builds very well researched, developed, and tested ad sets and funnels. I mostly use Google for display ads to my content sites in the luxury niches. These are strong and responsive niches.
You say Google is unstable, but then go on to say "inconsistent". Those are not the same thing. If you are getting inconsistencies, then the inconsistencies are caused by your offers, your ad copies, your landers, and/or maybe the conversion pages.
It sounds to me that maybe you haven't done split testing with your funnels.
