Google provides more qualified and targeted traffic, since users are actively searching for information related to cryptocurrency, investments, or trading. Conversion to deposits is generally higher here, but so is the competition — and moderation is much stricter. Running crypto offers directly is often difficult without cloaking.
Facebook, on the other hand, offers scale and reach. Its algorithms allow you to quickly test creatives and audience segments. However, the traffic is less “hot” — people aren’t specifically looking for crypto, they just react to engaging ads. This makes Facebook great for warming up audiences and generating leads, but not always for final conversions.
Conclusion:
Facebook, on the other hand, offers scale and reach. Its algorithms allow you to quickly test creatives and audience segments. However, the traffic is less “hot” — people aren’t specifically looking for crypto, they just react to engaging ads. This makes Facebook great for warming up audiences and generating leads, but not always for final conversions.
Conclusion:
- For high-quality deposits and intent-driven users — Google.
- For broad reach and hypothesis testing — Facebook.
The ideal strategy is to combine both: use Facebook to grab attention and Google to convert and nurture interested leads.
