The choice between CPL, CPA, and CRG models depends on the advertiser’s goals and the specifics of the campaign. CPL (Cost per Lead) is attractive for those who want to focus on collecting high-quality contacts without being directly tied to sales — it works well for long funnels or the B2B segment, where leads are valuable in themselves. CPA (Cost per Action) is riskier but potentially more rewarding: payment is tied to a specific action, like a purchase or app installation, making it transparent in terms of ROI. CRG (Cost per Revenue/Revenue Share) — a revenue-sharing model — appeals to those willing to share risk with a partner: it encourages maximum conversion and alignment with results but requires trust and clear analytics.
Personally, I think CPL is ideal for steadily building a database, CPA works best for quick tests and ROI optimization, and CRG is great for long-term partnerships where both sides are motivated to maximize results.
Which model suits you best?
Personally, I think CPL is ideal for steadily building a database, CPA works best for quick tests and ROI optimization, and CRG is great for long-term partnerships where both sides are motivated to maximize results.
Which model suits you best?
