Some colleagues recently ran into a situation where the CR on their landing pages started to drop noticeably. They tested new approaches and new landers — there were some improvements, but nothing significant.
At one point, while submitting a test lead, they noticed it took 15–20 seconds from filling out the form until the “thank you” page loaded. Sometimes the delay was as long as 20–120 seconds! Obviously, most users wouldn’t wait that long — they would simply close the tab, and the lead would be lost.
The root cause turned out to be that the order form was tied to multiple external scripts, which occasionally slowed down the submission process. Once they fixed this, CR bounced back to normal .
This reminded them of another story: an affiliate was running gambling offers, saw downloads and installs, but very few deposits. A single test deposit worked fine, but when he tried several in a row, only 1 out of 4 was actually counted .
The lesson is clear: running test leads and deposits is a must. And it’s best to test both from desktop and mobile. Most importantly, don’t stop at just one test — repeat it several times. Sometimes a single test won’t reveal the real issue.
At one point, while submitting a test lead, they noticed it took 15–20 seconds from filling out the form until the “thank you” page loaded. Sometimes the delay was as long as 20–120 seconds! Obviously, most users wouldn’t wait that long — they would simply close the tab, and the lead would be lost.
The root cause turned out to be that the order form was tied to multiple external scripts, which occasionally slowed down the submission process. Once they fixed this, CR bounced back to normal .
This reminded them of another story: an affiliate was running gambling offers, saw downloads and installs, but very few deposits. A single test deposit worked fine, but when he tried several in a row, only 1 out of 4 was actually counted .
The lesson is clear: running test leads and deposits is a must. And it’s best to test both from desktop and mobile. Most importantly, don’t stop at just one test — repeat it several times. Sometimes a single test won’t reveal the real issue.
