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Sitelinks Ad Extension gives you an option to show links to pages of your website other than the main landing page. In an ad sitelinks will appear below the text of your ad. Sitelinks appear in the ads that are at top or bottom of Google Search Results. We can activate sitelinks in campaign settings.

Please follow below mentioned steps to create sitelinks in a new campaign:

Step 1. Go to your Campaigns Tab and click +New campaign. Please see the figure below:

Step 2. On the “Select campaign settings” page go to the Ad extensions section. Check the box next to Sitelinks: Extend my ads with links to sections of my site.

Step 3. Enter link text and destination URLs, delete “http,” from URL’s. You can add up to 10 sitelinks per campaign, allowing AdWords to have as many chances to show sitelinks as possible. The frequency of a sitelink shown in an ad depends on the order of your sitelink and performance factor.
Click “Save and Continue” after you complete all the Campaign Settings you want.


Sitelinks are hyperlinks to website subpages that appear under certain Google listings in order to help users navigate the site. The site owner cannot add any sitelinks; Google adds them through its own secret automated algorithms.If you have a Google Adwords program you can create campaign and adgroup level sitelinks.


Site links are made by using anchors for the keywords your are wishing to rank for such as Best Vape Pen UK - the more site links you have with high authority domains the better chance you have to climb Google rankings. hope this helps :)

Jack Ramon

Google Sitelinks are little sub-listings that sometimes appear under the first listing on the first page in Google search results.