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Self Serve Vs Direct Site

Discussion in 'Display Media Buying' started by K, Sep 6, 2012.

What do you prefer?

  1. Self Serve

    1 vote(s)
  2. Direct

    1 vote(s)
  1. K

    K Administrator Administrator affiliate

    So in your experienced do you prefer a self serve media option for example ExoClick and SiteScout


    The direct approach, I.E contacting site directly for media buys!
  2. terraleads
  3. K

    K Administrator Administrator affiliate

    BTW, for me it has to be direct :)
  4. Andy Haskins

    Andy Haskins Affiliate affiliate

    They both have some huge pros and cons that's for sure, going through a network offers a quick way to test and scale but direct allows you to cut out that middle man and get a better deal.

    Would be great to hear what people think about this one?

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