Psychology Books For Persuasive UX Design

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9 Behavioral Psychology Books For Persuasive UX Design
by Spencer Lanoue, UserTesting.com
October 12, 2015

What does behavioral psychology have to do with UX design?

Well, if you want to design engaging and delightful experiences for people, you have to understand how the human mind works and how we make decisions.

If you understand why people do what they do, it’s easier to get people’s attention and keep it. It’s also easier to get them to take some form of action (like clicking, buying, or subscribing).

But how do you find out what goes on inside the mind of your users?

Thankfully, we can draw on the work of social psychology Ph.D’s, behavioral economists, and Nobel Prize winners who’ve broken down their academic research into engaging, easy-to-understand language in these 11 books.

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