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Propensity and Affinity

Discussion in 'Guides, Case Studies and Tutorials' started by Graybeard, Jul 27, 2018.

  1. Graybeard

    Graybeard Well-Known Member affiliate

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    Single-case probabilities are known as propensities or chances -- this explains, (or is one reason that explains), variances in CTR Rates and Conversion Rates for one item offered.

    An Affinity is the liking or inclination toward something.

    So, what is the chance your ad viewer is in a good mood, having a positive propensity and also has an affinity toward your offer?

    Buyers are people not just numbers. That is why going by the numbers is not always profitable ;)
     
    tyoussef likes this.
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    tyoussef

    tyoussef Moderator moderator Certified Vendor Service Manager affiliate

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    that's true, @Graybeard .
    but i do think that number matters, because at the end, how the majority react to your ad is what matters.
     
    Marc likes this.
  4. affmarketer101

    affmarketer101 Affiliate affiliate

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    That's an interesting point of view. Thanks for sharing.
     
  5. Graybeard

    Graybeard Well-Known Member affiliate

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    Product #1 Name brand can of corn
    Product #2 Store brand can of corn

    Grocery store #1 Higher income neighborhood
    Grocery store #2 Middle income neighborhood
    Grocery store #3 Lower income neighborhood

    The Affinity for the name brand can of corn will be close to the same in all locations; but,
    The Affinity for the store brand can of corn will vary by store; always,
    The propensity for each can of corn purchased will vary by store.
     
    azgold likes this.
  6. Graybeard

    Graybeard Well-Known Member affiliate

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    from some old stats from 2014 I came across; indications of refers customer affinity. The equalization is an estimation of pages viewed before reaching the payment (transaction) part.
    [​IMG]
     
    dragonfly666 and tyoussef like this.
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