Running a website audit is one of the most important things you should do regularly if you want profitability and conversion to keep increasing day by day. A higher conversion rate won’t just give you higher earnings - it will also very often improve the quality of your traffic. That’s why, using case-study examples, I will show how to improve conversion on sites such as:
With that said, let’s move on to the 7 examples below that can increase your conversion rate immediately!
These comments can be used in almost any niche, especially in VOD, adult/erotic offers, and COD diet supplements.
An example of this is (CPA VOD niche):
A useful fact here is that when a page takes longer than about 3–5 seconds to load, you can lose a significant share of visitors because they leave before the page finishes loading (often cited as a sharp increase in bounce probability as load time rises).
So you’re likely to get about 4x more visits from phones and tablets than from desktop computers! Therefore, when building a site, break the stereotype and design it mobile-first (Mobirise, Elementor, or DIVI on WordPress can help), and only later check how it looks on desktop.
How can you check your site quality and get key information about what to improve? Just use Google’s tool here:
https://pagespeed.web.dev
One example of a non-standard way to use an intro with a license is:
It’s available in many versions to choose from and in MP4 format for download. To reassure users that your project is professional, it’s worth hiring a professional voice-over artist, which you can find directly on Fiverr(Or elevenlabs).
This kind of simple edit, plus a voice-over, plus a non-standard message informing users that they need to create an account in VOD campaigns can significantly increase your conversion rate. Adding video to a landing page has been shown (in tests/case studies) to increase conversions in some scenarios.
So how do you set up specific campaigns based on the traffic you already have?
The first step is to identify which countries your visits come from. Google Analytics and Google Search Console will help you with this. (In GA4 you can view users by country to understand where traffic comes from.)
Next, using geo-targeting (routing users based on country/IP), you can assign specific campaigns to specific GEOs. Geo-targeting is commonly used to improve relevance and conversion by matching users with the right offers for their location.
An example is setting CPA campaign for Polish traffic and assigning specific foreign programs for Germany, the UK, or Austria. This works the same way in VOD and other niches.
So, for example in the adult niche, never make a button in this form:
Instead, create a phrase that will actually motivate your client in the form of:
That is, always a text supported by proof that what we offer is truly possible and that it only takes a few moments to achieve it.
What does this look like in practice? On the homepage or on a subpage dedicated to the offer (with detailed explanations of the benefits of your promotion), you create a clear set of required steps written as bullet points.
There are many examples that could be given. Below is not only a casino example, but also one for content lockers. You can adapt this to most of your earning niches.
Sorry for the German language, but translated, the instruction listed steps such as:
- VOD sites
- Adult/+18 sites
- Supplement sites (In COD model)
- Crypto and casino sites
With that said, let’s move on to the 7 examples below that can increase your conversion rate immediately!
1. Positive comments
Use the provided “comments” script to add credibility to your website and reassure visitors that the selected services are reliable and actually work. Social proof such as reviews/testimonials can boost trust and improve conversions on landing pages. (You can generate html of comments on GROK or another AI tool)These comments can be used in almost any niche, especially in VOD, adult/erotic offers, and COD diet supplements.
An example of this is (CPA VOD niche):
2. Optimized images
Your page load time has a major impact on how interested visitors are in your website. You can’t afford to lose their attention because the site loads too slowly. That’s why, besides choosing good hosting, make sure you use tools/plugins that optimize image size (and affiliate websites usually have a lot of images) using:A useful fact here is that when a page takes longer than about 3–5 seconds to load, you can lose a significant share of visitors because they leave before the page finishes loading (often cited as a sharp increase in bounce probability as load time rises).
3. Website responsiveness
My personal observations show that compared to 2023–2026, the number of mobile users is several times higher. Here’s an example from one of my sites and its results:So you’re likely to get about 4x more visits from phones and tablets than from desktop computers! Therefore, when building a site, break the stereotype and design it mobile-first (Mobirise, Elementor, or DIVI on WordPress can help), and only later check how it looks on desktop.
How can you check your site quality and get key information about what to improve? Just use Google’s tool here:
https://pagespeed.web.dev
4. Teaser (intro) video - the key to success on VOD sites
By using an intro inside the player (also available to generate in AI tools like Grok/Lovable.dev and others), think through the editing so you can add examples of movie openings that look as real as possible, but without needing a license.One example of a non-standard way to use an intro with a license is:
It’s available in many versions to choose from and in MP4 format for download. To reassure users that your project is professional, it’s worth hiring a professional voice-over artist, which you can find directly on Fiverr(Or elevenlabs).
This kind of simple edit, plus a voice-over, plus a non-standard message informing users that they need to create an account in VOD campaigns can significantly increase your conversion rate. Adding video to a landing page has been shown (in tests/case studies) to increase conversions in some scenarios.
5. Manually redirecting foreign users to the right campaigns
In dating, VOD, or crypto campaigns, you lose a lot of leads (earnings) and conversions on CPA if you use the default campaign option, which is usually a Smartlink.So how do you set up specific campaigns based on the traffic you already have?
The first step is to identify which countries your visits come from. Google Analytics and Google Search Console will help you with this. (In GA4 you can view users by country to understand where traffic comes from.)
Next, using geo-targeting (routing users based on country/IP), you can assign specific campaigns to specific GEOs. Geo-targeting is commonly used to improve relevance and conversion by matching users with the right offers for their location.
An example is setting CPA campaign for Polish traffic and assigning specific foreign programs for Germany, the UK, or Austria. This works the same way in VOD and other niches.
6. A specific call-to-action button for your visitor (Dating)
“Call to action” (CTA) might sound complicated, but in practice it’s the core element that makes a visitor do what you want them to do. Clear, direct, action-oriented CTA text that matches user intent tends to convert better than vague buttons.So, for example in the adult niche, never make a button in this form:
Instead, create a phrase that will actually motivate your client in the form of:
That is, always a text supported by proof that what we offer is truly possible and that it only takes a few moments to achieve it.
7. Step-by-step instructions for your visitor
When promoting CPA, CPL, or CPI (installs) campaigns, users often don’t fully understand what you expect them to do. This is especially true with content lockers, where incentivized traffic is allowed-users should be guided step by step to get what they want.What does this look like in practice? On the homepage or on a subpage dedicated to the offer (with detailed explanations of the benefits of your promotion), you create a clear set of required steps written as bullet points.
There are many examples that could be given. Below is not only a casino example, but also one for content lockers. You can adapt this to most of your earning niches.
Sorry for the German language, but translated, the instruction listed steps such as:
- Register and log in.
- Make a deposit to claim the welcome bonus.
- Start earning and playing with the casino’s best offers.
