I have been spending a lot of time over the past year testing and optimizing ad campaigns on Facebook using Pages. Well, earlier this week I had something pretty awesome happen:
I always start my campaigns with a small daily budget so I can test multiple ads without spending too much and over the course of a day this ad reached 105% CTR after displaying to over 1,000 people. I've seen similar outliers after like 25 impressions, but not at 1,000. I'm still going through the data collected to see what it's really worth, but it proves my point...
TEST OPTIMIZED CPM CAMPAIGNS
*cough* Facebook Fan Page Ads: Optimized Bidding or Manual? *cough*
Enjoy

I always start my campaigns with a small daily budget so I can test multiple ads without spending too much and over the course of a day this ad reached 105% CTR after displaying to over 1,000 people. I've seen similar outliers after like 25 impressions, but not at 1,000. I'm still going through the data collected to see what it's really worth, but it proves my point...
TEST OPTIMIZED CPM CAMPAIGNS
*cough* Facebook Fan Page Ads: Optimized Bidding or Manual? *cough*
Enjoy