New google rules

[chervenkov]

Hello guys,
i cant find thread about new google rules, so let's discuss here:

An update on Better Ads  |  Web  |  Google Developers

Some of the big traffic seller already start to change their approval rules about the banners.
Here there is a lot of experienced guys from me and im curious what they think - is this will be the big game changer or not

 

[azgold]

I don't use G myself but I do know they tend to 'stir the pot' and send people scrambling, so it wouldn't surprise me if 'the game' will change, at least somewhat. It will do so out of necessity.

Supposedly, the changes will improve user experience. If that's true then I guess it could be a good thing. The trick, as always, is keeping up with the latest changes to remain in compliance.

 

[DanielFIRE]

Many sites will have to adjust. My account manager in Admaven sent me an email they are now launching new interstitial ads that are compliant with google ads experience report so I guess they know already specific ad formats that were used until now will not be acceptable anymore and will be blocked.

 

[azgold]

My account manager in Admaven sent me an email they are now launching new interstitial ads that are compliant with google ads experience report

Huh! I'm a little behind, I guess. I thought I'd read that G absolutely hates interstitial.

 

[mtheman86]

Hey guys, we explained some of it in our latest blog post. You can check it out here: Google Chrome Ad Blocker: Everything You Need to Know - CrakRevenue. Hope it helps!

 

[Topazy]

Google insights all positive, Users up 25.84%, New Users up 27.15%, Sessions up 29.89%, Session duration up 17.74%, Bounce Rate down 13.81%, Pages/session up 5.96%....yet very few buyers with this new traffic. Total chaff traffic. All these changes while nothing on the site has changed at all in months. This is all Google flux...not related to any actual new audience.Topazy.

 

[Graybeard]

Why not Google 'chrome default adblock' see what is being said ...
Non user initiated ads that disrupt the screen, videos that auto-play is what I am hearing ...

Graybeard, Jan 18, 2018