Media Buying Or PPC?

[chukchuk]

isnt PPC a form of media buying? Not sure im understanding the difference.

 

[JakeMA]

why not split test both and see what works best for you? No traffic source or campaign will convert the same so always best to split test

 

[yesuplizard]

I would go with media buying because it is more cost-effective than CPC.

 

[pluscpi]

i like media buying, CPC is most expensive