Hi,
For our adult dating website I tried to dabble a bit in media buying myself. I am not experienced in this field of work, but have read a lot of information about it. I have a couple of questions I hope some of you guys could clear up for me.
I created an account at EroAdvertising, had some creatives made, and started some banner ad campaigns (WEB), where I test different creatives. For all banner ad campaigns I chose CPC (~0.03 to 0.05 EUR per click).
I also added one push ad campaign for which I had to choose CPM (~0.12 EUR per mille)
We used creatives that are pretty standard in our vertical, but our CTR% is 0,02% on average, which seems to be really low? Not sure, but a short google search shows me that 0.5% seems average for adult banner ads. If I would have chosen CPM (0.12 EUR) for all campaigns, I would have been down 17x what I lost now. Which seems strange to me.
Besides that, out of 96 clicks, we have not had a single sign-up/lead where normally our affiliates get something like 18% DOI rate. Those 96 clicks, without any exception, all open/closed the landing page within 1 sec. We use the same landing page (with pre-lander) as our affiliates use.
Is it safe to say, EroAdvertising traffic is just full of bots/crap? Or am I not targetting very well? I know it's only a small sample size, but I would have expected at least 1 sign-up after 96 clicks. Any solid tips perhaps?
Thanks in advance!
For our adult dating website I tried to dabble a bit in media buying myself. I am not experienced in this field of work, but have read a lot of information about it. I have a couple of questions I hope some of you guys could clear up for me.
I created an account at EroAdvertising, had some creatives made, and started some banner ad campaigns (WEB), where I test different creatives. For all banner ad campaigns I chose CPC (~0.03 to 0.05 EUR per click).
I also added one push ad campaign for which I had to choose CPM (~0.12 EUR per mille)
We used creatives that are pretty standard in our vertical, but our CTR% is 0,02% on average, which seems to be really low? Not sure, but a short google search shows me that 0.5% seems average for adult banner ads. If I would have chosen CPM (0.12 EUR) for all campaigns, I would have been down 17x what I lost now. Which seems strange to me.
Besides that, out of 96 clicks, we have not had a single sign-up/lead where normally our affiliates get something like 18% DOI rate. Those 96 clicks, without any exception, all open/closed the landing page within 1 sec. We use the same landing page (with pre-lander) as our affiliates use.
Is it safe to say, EroAdvertising traffic is just full of bots/crap? Or am I not targetting very well? I know it's only a small sample size, but I would have expected at least 1 sign-up after 96 clicks. Any solid tips perhaps?
Thanks in advance!
