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Media Buying Or PPC?

Definitely media buying. CPC is costly. You'll find some people get by spending only once cent. Targeting is very important for CPC and it's required a lot of experiences.
 
PPC = expensive but conversion rates are good
Media buy = cheap but low conversions, some niches do ok
 
hey..you need to understand media buying first if you want to get in to it. Just putting up some banners on good traffic blogs don't mean you going to make boat load of money.

You need to test you banner ctr and conversion rate. You need to test a lot. it's best to start with ppc, test you offer, landing page ( if not direct linking). this will give you very good idea of you conversion rate and ctr. Now you are ready to buy some ad space with good confident.

If you just jump up and buy ad space, you are just going to lose money.

hope that helps
 
MI
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