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Media Buying CTR 1%. Is It Good?

Jim Moriarty

Active Member
affiliate
I have run my ads to an ad network. So far I got only 1% CTR against the impression but no conversion yet. Do you think 1% is good? Would you like to suggest what is the minimum should be optimum/minimum CTR?
 
Depends on traffic source and targeting.
If you run search PPC it might look low.
For cold traffic like banners or PPV this is pretty decent.
In Facebook - for right column ads it is good, for newsfeed ads it is not the best ctr. But it depends on targeting.
What platform do you use?
 
Depends on traffic source and targeting.
If you run search PPC it might look low.
For cold traffic like banners or PPV this is pretty decent.
In Facebook - for right column ads it is good, for newsfeed ads it is not the best ctr. But it depends on targeting.
What platform do you use?
Facebook and Adwords.
 
For Adwords I would say you need to aim for higher numbers. 10%-15% are what my ppc guys regularly have.
My current campaign in Facebook has 5% ctr. Average is 1%-2%.
Hope this helps.
 
MI
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