Landing Page Optimization Myths

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3 Landing Page Optimization Myths EXPOSED
by Dan Shewan, WordStream.com
May 4, 2016

There’s a metric ton of information out there about landing page optimization. This is awesome for small businesses and marketers trying to improve their conversion rates. However, you can’t trust everything you read online, and bad (or outright false) information can often disseminate faster online than factual, data-driven information. This leads to the perpetuation of bogus “knowledge,” the adoption of inferior “best practices,” and a general decline in the quality of good, reliable, actionable guidance on how to increase your conversion rates.

['Recently], Erin Sagin teamed up with Margot Mazur from Wistia to offer a great webinar that debunked some of the most pervasive myths around landing page and conversion rate optimization.

[video=youtube;Z0xcEcb7hwU]https://www.youtube.com/watch?v=Z0xcEcb7hwU[/video]

In today’s post, we’ll take a page from Erin and Margot’s webinar and look at three of the most stubbornly common misconceptions about landing pages, and why you shouldn’t listen to conventional wisdom surrounding these myths. We’ll explain why these myths are often accepted as truth without question, as well as what you should be focusing on instead. By the time you reach the end of this post, you’ll be armed with the knowledge you actually need to start improving your conversion rates.

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