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Keeping old customers in the store

Alvuh Mutih

New Member
affiliate
It is usually easy to gain new customers in an offline store but difficult to keep them. Any ideas on how to keep your customers coming to your shop?
 
One of the easiest ways is to make some loyalty programs which will make the old customers return. However, maybe the most reliable and the hardest ways is to make outstanding customer service. So, the clients will like not only your products which can quite ordinary ones, but they will also look forward to getting nice and friendly service.
 
It is usually easy to gain new customers in an offline store but difficult to keep them. Any ideas on how to keep your customers coming to your shop?

#1 Build trust with your customers​

The first and foremost step in ensuring customer retention is building trust.

Some of the steps you can take to build a trustworthy relationship with your customers:
  • Keep your customers informed.
  • Make the Support Team available 24/7.
  • Ask and acknowledge customer feedback.

#2 Give extra incentives to customers that come back​

Customers tend to get back to the merchants that care about them coming back.
One of the surest ways to do that is by providing some extra incentives.
Here are some of the incentives you could try implementing:
  • Discount code. Whenever a customer purchases your product, make sure you include a 10-20% discount for their following order. You can do that in many different ways – printing a card and adding it to the product’s package or sending an email with a discount code in it.
  • Offering free shipping. Offering to cover your customer’s shipping costs is something they are going to appreciate. Therefore, make sure you create a code that will provide free shipping to the clients who purchase your products more than once.

#3 Ensure the best customer experience​

Customers love coming back to online stores that are intuitive, easy to use, and overall user-friendly.
To ensure a great customer experience you have to care of the following:
  • make sure your Shopify store is both desktop and mobile-friendly. With a huge increase in mobile shopping, online merchants have no choice but to focus their attention on the sleek mobile version of their store;
  • opt for a clean and clear design for your online store to help your customers find the products and information they need as quickly as possible;
  • choose the appropriate images and fonts that would attract your customer’s attention in no time;
  • fix any SEO issues – that includes image alt texts, metadata, JSON-LD, broken links, and so on;
  • include the Customer Reviews section at the bottom of your page to build more transparency and trust with your clients;
  • use CTAs and pop-ups, but don’t overdo with them to the point they get so annoying that your customers decide to leave the store.

#4 Be personal and active with your customers​

Lastly, to increase the chances of higher customer retention, focus on your brand’s communication with the client.
By that, we mean being more proactive when it comes to reaching out to your customers.
Some of the tangible steps you could take include:
  • Customer onboarding. Depending on your industry, there are many ways to ensure an excellent onboarding experience for your client. The least you could do is send an instruction or inspiration email to your customer to offer some ideas on how they can use the product they just purchased from you.
  • Take advantage of social media. Make sure you are active on social media platforms like Instagram, Facebook, or TikTok. That includes resharing the posts of your products that your customers uploaded, using brand hashtags, creating reels, and so on.
  • Send your customers emails that would inform them about special offers and discounts. Again, don’t get too spammy, and only send an email when you have something worthy to offer to increase the likelihood of your customers coming back to your store.
For further eCommerce tactics, tips and tricks, go to UpPromote Blog for further useful information. ^^
 
There's that thing called (loyality program) .. it means > rewarding your costumers for their loyality ..
Keep contactinng them if you launch new products, provide support, and focus on your content and get unique offers..

✿ Samira ✿
 
MI
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