Hello all,
I don't think there's an argument that Email-marketing is still viable and still pretty powerful. Every marketer should have a mailing list and should be able to monetize it (to various degree of course).
Twitter, however, feels like a different story to me. "Anyone" and their grandmother could have tens of thousands of followers on Twitter, but how many conversions do they get if they promote something? How many of their followers, regardless of how acquired, actually click their links? I can only look at myself, and that's a lesson I think every marketer should learn by the way, but how likely am I to click a link in my Twitter feed?
A rapidly built Twitter-following, even with the best of intentions, how powerful can it be? I have a method on paper to build a niche following on Twitter fairly quickly, but do you think I could monetize it?
There are different paths to the method:
a) Combine it with a niche "fire and forget" website (comment: shorter lifespan as visitors will notice a site hasn't been updated in a while?)
b) Twitter "only" (comment: lower CTR because of lack of site/content?)
c) Combine it with a niche website, building an organic following with dynamic and relevant content (comment: best long term option, but requires lots of work?)
I'm going to try them all, as I've built a piece of software that emulates many of Tweetadder's functions, but the question remains - how viable is Twitter as a marketing platform? Do people click links?
I don't think there's an argument that Email-marketing is still viable and still pretty powerful. Every marketer should have a mailing list and should be able to monetize it (to various degree of course).
Twitter, however, feels like a different story to me. "Anyone" and their grandmother could have tens of thousands of followers on Twitter, but how many conversions do they get if they promote something? How many of their followers, regardless of how acquired, actually click their links? I can only look at myself, and that's a lesson I think every marketer should learn by the way, but how likely am I to click a link in my Twitter feed?
A rapidly built Twitter-following, even with the best of intentions, how powerful can it be? I have a method on paper to build a niche following on Twitter fairly quickly, but do you think I could monetize it?
There are different paths to the method:
a) Combine it with a niche "fire and forget" website (comment: shorter lifespan as visitors will notice a site hasn't been updated in a while?)
b) Twitter "only" (comment: lower CTR because of lack of site/content?)
c) Combine it with a niche website, building an organic following with dynamic and relevant content (comment: best long term option, but requires lots of work?)
I'm going to try them all, as I've built a piece of software that emulates many of Tweetadder's functions, but the question remains - how viable is Twitter as a marketing platform? Do people click links?