It's real. I, also at first, thought it was very difficult. But I came across one pwa store and there they generally explained how it can be implemented. I simply added these applications to my site and my conversion rate increased several times. Also push notifications improved the quality of traffic
Attention: "role based name" email prefixes such as support, webmaster, info, contact, forum, service, affiliate, admin, traffic, partners, marketing, etc., for our member accounts are not permitted. They are acceptable for a vendor listing, but not for the member email. This is due to bulk email processors scrubbing them for delivery due to extremely high bounce rates. Please apply for membership using a personalized email prefix. Something like firstname.lastname@example.org.
If we discover you signed up with a role based name we will give you only one message to change it. After 3 days your account will be removed if the email is not changed.