Interesting BH method for FB traffic

[daria_taylor]

Hey guys
I recently started working with FB in the iGaming niche, and in a short time, I’ve managed to test several geos and offers, gain some experience, and even close a few good cases.
Figured it’s time to dig deeper and connect with people who are also in the game.

There’s one question that’s been on my mind
For those of you running Meta Ads in gambling, what’s your take on the difference in approaches?
I’ve noticed that agencies from the UK/US/CA mostly follow a more “classic” path, while CIS buyers use completely different traffic methods.

By the way, I recently visited Sigma Malta and had the opportunity to meet the founder of a CIS-based agency. We had a very productive conversation, and he shared their approach to launches and optimization. Honestly, it really felt like a completely different school of thought.

Has anyone here heard of something called Spark Up / Catch the Spark in the FB context? They say it’s quite common among CIS specialists.

Curious to hear your thoughts and experiences

 

[Ariel-ActiveRevenue]

solid breakdown daria, you’re spot on about the difference in mentality between cis and tier-1 buyers. cis teams often lean on volume with faster pivots, while uk/us/ca tend to prioritize compliance and longevity. both can work, but the “spark up” / “catch the spark” idea you mentioned is basically about aggressively testing creatives to trigger quick engagement signals in fb’s algo — it’s less about the ad itself and more about forcing early traction so the campaign doesn’t get buried.

if you’re playing in the igaming niche across multiple geos, the big unlock is matching the right traffic source to your funnel style. we see a lot of teams scaling with redirect, push, and in-page push because they allow more flexibility than fb when compliance is tight. with strong pre-landers and localized angles, the ltv can outpace traditional fb buys.

happy to compare notes if you’re looking for alternative scalable traffic outside meta

 

[xavierfok]

I always have quality issues with redirect/push traffic. how do u filter out or target those who actually buy?