In-Page Push Is Surviving Creative Fatigue Better Than Classic Push

[Rivertraffic]

Interesting thing about In-page push:
it survives creative fatigue much longer than classic push notifications.

Same offer.
Same GEO.
Similar creatives.

But after several days CTR stays noticeably higher.

Looks like users react differently when ads feel like part of the page instead of browser notifications.

Anyone actively scaling In-page in dating right now?

 

[Ariel-ActiveRevenue]

i think part of it is psychological. classic push already trained users to instantly recognize “ad behavior,” while in-page still blends more naturally into browsing flow. once users consciously recognize the format itself, fatigue accelerates way faster regardless of the creative quality. i’ve also noticed in-page seems to tolerate broader creative styles better before ctr collapses.