How to sell a dating business

[P Whitmore]

So, you have a dating business you want to sell, which may be a white label, or maybe not.

Lets imagine the dating business is a sofa. The sofa is a bit too heavy and has a few small holes in the fabric, but looks good overall, but hey, maybe you can get more money if you cover the holes and make it lighter. Hmmmmmmm. Ok, maybe if you remove the smaller springs it will be lighter, you don't need them anyway, right? Great, now it's a bit lighter. But what about the holes? Ah yes, remove some fabric from the back and patch the holes with it. Now it looks very smart, and now it's a bit lighter, you can move into a corner to hide the mess you made cutting the fabric from the back.

Wait a minute, what if a potential buyer wants to sit on the sofa? Removing the smaller springs wasn't such a good idea huh, looks like they were doing much of the work, no problem, just put the springs back in... Oh wait! The springs you took out are in somebody else's sofa now.

Bugger!

 

[P Whitmore]

Quality reply from cruisebay... 100% relevant.

 

[Graybeard]

You can't sell a white label without the consent of the owner of the platform -- you should point that out. The same as you cannot freely normally transfer your affiliate contract.

If the new owner is acceptable to the party you contracted with they may create a new agreement. Affiliate contracts are not assignable contracts, assignable by the affiliate. Most *standardized* Affiliate Agreements also contracts of adhesion -- the terms are not negotiated, by and between both parties. The terms are dictated by the Affiliate Program (network or sponsor).

Affiliate contracts are subject to termination at will. Good luck finding a fair hearing in a court of law. Look at your contract's venue (place of jurisdiction).