Rivertraffic
Member
Thanks everyone for sharing your thoughts.
One interesting takeaway is that GEO selection isn't really about choosing the highest tier anymore. The discussion shows that competition, local behavior, available traffic volume, and proper localization often have a bigger impact than the GEO label itself.
We've also seen many campaigns perform better after expanding into several carefully selected Tier-2 markets instead of relying on a single Tier-1 GEO.
Testing multiple regions early usually provides much better data than assuming one market will outperform the others.
One interesting takeaway is that GEO selection isn't really about choosing the highest tier anymore. The discussion shows that competition, local behavior, available traffic volume, and proper localization often have a bigger impact than the GEO label itself.
We've also seen many campaigns perform better after expanding into several carefully selected Tier-2 markets instead of relying on a single Tier-1 GEO.
Testing multiple regions early usually provides much better data than assuming one market will outperform the others.
