Push vs In-Page Push in 2026

[Rivertraffic]

Both formats continue to perform across many verticals.
Push remains popular for testing.
In-Page often helps reach broader audiences.

For those actively buying traffic:
Which format is working better for you right now?

 

[OnlineProxy]

In Page formats are clearly winning right now thanks to iOS and Mac devices, where standard push notifications cannot reach due to OS limitations. On dating offers, In Page delivers much higher conversion rates simply because the traffic is cleaner and lacks burned-out subscriber lists. Classic push is still decent for testing angles quickly on Android, but push databases burn out faster than ever. For steady scaling, most buyers are shifting heavily toward In Page.