How native ads play important role to impact interstitials ads?
- Thread starter Goldlasso
- Start date
Well, they can actually work together. The problem is that the SE's, especially Google, are now penalizing mobile sites that allow such interstitials and labeling those sites as mobile unfriendly as of November 2nd of 2015.
"Google is penaliiziing mobile websites that use such interstitials by declaring these websites mobile-unfriendly. According to Google’s more detailed blog post about the policy from September."
Marketingland Article Jan 2016
Just to clarify the term 'interstitial':
Interstitial ads are full screen ads that cover the interface of their host application. They're typically displayed at natural transition points in the flow of an application, such as between activities or during the pause between levels in a game.
Interstitial ads are full screen ads that cover the interface of their host application. They're typically displayed at natural transition points in the flow of an application, such as between activities or during the pause between levels in a game.
