Hi guys!
wanted to take on board discussion about Landing Page management.
Here is my case:
We are a small team of 4. We all work with traffic + we have a web master helping us with landers. We recently started to notice some problems with working flow when it comes to organising landing pages.
For last two weeks we have created over 500 landing pages and this is getting to be a total mess!
To put it short: there is good case we are focusing on: we work on many GEOs with many traffic sources. There is good converting basic LP , but for each GEO it has unique design (css) + sometimes wording + some other variables may also differ + different products are being promoted in some cases. SO 500+ LPs by now.
And that is really hard to manage I should say. We constantly improve our landings - so let say we run test, it shows some result and we decide to apply changes for some 100 LPs on certain traffic source. It takes time to do, while been done, some other test is finished and someone else from a team starting to work on landing you might also be working on.
Or sometimes you just need to apply a new pictures to all 500+ landings, you give a task to a webmaster - he has a queue of tasks - by the time he is finished with those 500, someone else already changed a few of them. So you can't just replace all of them. You need to find those modified - download, apply changes and load again.
So I am looking here for some advise on how you guys deal with your LPs??
Any ideas on how to work with a team and organise the process?
Any thoughts are appreciated
wanted to take on board discussion about Landing Page management.
Here is my case:
We are a small team of 4. We all work with traffic + we have a web master helping us with landers. We recently started to notice some problems with working flow when it comes to organising landing pages.
For last two weeks we have created over 500 landing pages and this is getting to be a total mess!
To put it short: there is good case we are focusing on: we work on many GEOs with many traffic sources. There is good converting basic LP , but for each GEO it has unique design (css) + sometimes wording + some other variables may also differ + different products are being promoted in some cases. SO 500+ LPs by now.
And that is really hard to manage I should say. We constantly improve our landings - so let say we run test, it shows some result and we decide to apply changes for some 100 LPs on certain traffic source. It takes time to do, while been done, some other test is finished and someone else from a team starting to work on landing you might also be working on.
Or sometimes you just need to apply a new pictures to all 500+ landings, you give a task to a webmaster - he has a queue of tasks - by the time he is finished with those 500, someone else already changed a few of them. So you can't just replace all of them. You need to find those modified - download, apply changes and load again.
So I am looking here for some advise on how you guys deal with your LPs??
Any ideas on how to work with a team and organise the process?
Any thoughts are appreciated