How do you determine whether to kill or keep Facebook ads

With most any campaign, you should run it a minimum of three days then analyze what your tracker is telling you, see if there is a pattern to your conversions - time of day, day of the week and so forth.

Are people clicking your ad but drop off when they hit the offer page? Sometimes a landing page or an offer just plain sucks. If sending them to your own lander, maybe it needs some tweaking.

I don't believe that $3.00 is enough ad spend to gather telling data, though.

 

Interesting cheat sheet.

CPA wouldn't be much different, although unless you're doing a PPS, you're not going to want a conversion to cost you $6 because you're not likely to have an offer paying that much, of course.

What looks as though is missing from your sheet is split-testing. Could be it's just understood. With split-testing, if one image/text is doing better than a couple of others, you can weed out the under performing ad fairly quickly.

I'm going on the assumption that you know who your target group is, what they like, where they hang out.

By the way, you didn't say where you're losing people who click through - your own lander or the offer page.

 

Just came across this thread that may be of interest to you. Check out post #5.

Affiliate Marketing Forum | AffiliateFix

 

Why do you say that? I am just wondering because I hadn't heard that before.

I did read that FB has really cracked down on people violating their TOS, is that what you mean?