How are you currently monetizing your site?
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I have some ads and affiliate offers on my site. Both aren't earning me any money right now which probably means that I should be trying other ways of monetizing the site if I actually want to make money from it.
Next year I intend to start selling products I create. I don't know if that will work [better] but even if it doesn't I'll write it off as something that doesn't work and try something else.