I have been reading some notes from a few of the mastermind groups I'm in. Notes from the past year, and this one jumped out at me. The borrowed bestseller campaign. It was last promoted by Todd Brown for one of his W+ launches I think, but I remember reading about it a some years ago in an article by Gary Halbert, the copywriter of legend. The tactic has been around for ages. I just wondered if anyone here has used it recently.