Here's some interesting news if you run an online store and are looking for ways to stand out in search results to get more traffic/conversions
Google just released its blog, announcing that it now provides schema mark-up support for shipping data to be shown in Google search results
Official Google Webmaster Central Blog: New Schema.org support for retailer shipping data
The schema property in question is shippingDetails which can be found on the schema.org website
This is particularly interesting from Google -
"Shipping details, including cost and expected delivery times, are often a key consideration for users making purchase decisions. In our own studies, we’ve heard that users abandon shopping checkouts because of unforeseen or uncertain shipping costs. This is why we will often show shipping cost information in certain result types, including on free listings on Google Search (currently in the US, in English only)."
Here's a screenshot
Google just released its blog, announcing that it now provides schema mark-up support for shipping data to be shown in Google search results
Official Google Webmaster Central Blog: New Schema.org support for retailer shipping data
The schema property in question is shippingDetails which can be found on the schema.org website
This is particularly interesting from Google -
"Shipping details, including cost and expected delivery times, are often a key consideration for users making purchase decisions. In our own studies, we’ve heard that users abandon shopping checkouts because of unforeseen or uncertain shipping costs. This is why we will often show shipping cost information in certain result types, including on free listings on Google Search (currently in the US, in English only)."
Here's a screenshot
