Google Changes Algorithm to Favor ?Fresh? Results

[djbaxter]

Google Changes Algorithm to Favor ?Fresh? Results
By David Angott, Search Engine Journal
November 4, 2011

Google recently announced a search algorithm update that should promote fresher and more relevant search results. Although Google makes over 500 changes to its algorithm annually, the majority of updates do not affect a large percentage of search results. The new update, which seeks to build on the Caffeine web indexing system, will affect approximately 35% of all search queries.

Amit Singhal, one of Google?s primary engineers, said the following on The Official Google Blog:

?Given the incredibly fast pace at which information moves in today?s world, the most recent information can be from the last week, day or even minute, and depending on the search terms, the algorithm needs to be able to figure out if a result from a week ago about a TV show is recent, or if a result from a week ago about breaking news is too old.?
​

read more...

 

[melissacatwalk]

May be it is right, but at the same time fresh doesn't always mean good quality. Is quality going to be taken into consideration?

 

[djbaxter]

May be it is right, but at the same time fresh doesn't always mean good quality. Is quality going to be taken into consideration?

Most definitely. Ranking is done by a set of algorithms evaluating over 200 factors. When Google adds a new factor/algorithm, it doesn't remove the others.