Why Guest Posting Still Works in 2025 (Even After So Many Google Updates)

[Moazam SEO Expert]

First, value trumps spam every time. Google's Helpful Content Update (echoing into 2025) kills thin junk, but rewards expert insights. A well-researched guest post on a niche site adds real help like sharing case studies or tips. I placed one on a marketing blog about post-update link building; it drove 25% more referral traffic to my client's site. Focus on DA 50+ blogs with engaged audiences no more PBN nonsense.
Second, E-E-A-T shines through. Updates prioritize Experience, Expertise, Authoritativeness, Trustworthiness. Guest spots let you prove it: Drop personal stories, data from tools like Ahrefs. My e-com piece ("How I Boosted Rankings 40% Amid Updates") got shared wildly because it was human, not AI fluff. Builds brand trust and natural backlinks Google loves.

 

[T J Tutor]

Do you realize how polluted the guest post industry has become. I get at least 10 to 15 solicitations for guest posts a day. They are being sold, it's an industry, and the SE's know it. Google has algos now that evaluate these guest posts, their relevance, and the value of their source when posting them on our sites. I absolutely never purchase any form of post or article, or any form of content. That is not a good business practice. They always want a link exchange and that is the true purpose of them providing bullshit articles and such. The guest post industry has become a lame and whored out industry!

I have several very well aged and successful content sites in the luxury markets. If I ever let any of those cheap ass and lame article swap link exchanges on my sites I would see an immediate degradation in my rankings. Just calling them a guest post on a site will get you flagged and examined by the SE algos.

True link exchanges of value have always been, and always will be, between companies that are in the same or related industries and have rankings that are similar between the parties.

When the entire purpose of content is to fulfill an exchange of links, you've already lost the juice of content contributions from an outside source. The only true purpose of what one can call a true link exchange is not to exchange a set of links, but to have a true authoritative source partner with you for valuable content exchanges as a partnership of businesses that are in the same industry and the links are tertiary. It's the content contributions of that partner that brings the true value.