Getting cheap fanpage likes on Facbebook?

[K]

So I see more and more people getting some really nice cheap likes on their fanpages.

I'm really interested in learning the best way to achieve this, I know Luke is great with this stuff...

Any advice on bidding etc?

 

[Andy Haskins]

I think it might have been Luke who recommended Sponsored Stories as a way of getting a high CTR, cheap CPCs and work on getting new fans.

 

[cpadatingmaster]

The best way to get cheap likes is to target audience, small group related to your niche. I never target more than 20.000 people in one group.

 

[Luke]

Getting Likes requires all the same things that any good campaign requires:

• targeted audience.
• good ad
• good angle

The biggest "secret" to a successful Facebook Ad campaign to get Likes is setting up a campaign with Optimized CPM bidding:
Facebook Fan Page Ads: Optimized Bidding or Manual?

In my experience it takes time for an Optimized CPM campaign to really pay off. Here is an example of a good campaign after a week:

Here's another example with a little more information:

The ad I used:

A few things that made this ad work:

• eye catching headline
• red border

I've also tested actually telling people "Click Like if..." and that will also usually lead to a nice Like ratio.

A million Likes means nothing if it has no value. Build a targeted audience, engage with them through the content you post, and mix in limited related promotional material. BOOM MONIES.

 

[K]

Nice post Luke! Care to post this in the guides section also?

What CPM do you generally start with?

 

[Luke]

With the Optimized CPM you don't get to choose where your bid starts and it can be pretty high at first. I've seen upwards of $10+ CPM. Usually after a few days it'll drop and stabilize. With a decent campaign I usually end up at $0.10-0.20 CPM depending on my targeting.