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Gambling Bulk Emails

Interesting thread, still actual even in 2026

Most ESPs still instantly become nervous when gambling traffic starts scaling, especially with colder databases.

From what I’ve seen lately, the biggest difference is not even the ESP itself, but:
  • how warmed the domains are
  • segmentation of active users
  • and how aggressive people push promo-heavy mailers
A lot of people kill deliverability by blasting pure offers every day without informational flows between promos.

Curious - what open rates are people realistically seeing these days on gambling email traffic with external databases?
 
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Most mainstream ESPs suspend gambling campaigns sooner or later, especially with cold traffic.
Usually the issue is deliverability + compliance, not just the offer itself. A lot of people in that niche move to self-hosted setups or gambling-friendly providers and focus heavily on warming domains/IPs properly.
If your open rates were good on GetResponse, that’s actually a sign your list/responders are decent the main battle now is infrastructure and deliverability.
 
Most mainstream ESPs suspend gambling campaigns sooner or later, especially with cold traffic.
Usually the issue is deliverability + compliance, not just the offer itself. A lot of people in that niche move to self-hosted setups or gambling-friendly providers and focus heavily on warming domains/IPs properly.
If your open rates were good on GetResponse, that’s actually a sign your list/responders are decent the main battle now is infrastructure and deliverability.
yep. your own infra is the way to go
 
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