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Don't use you @gmail, @yahoo as 'From Email' Address in 2017

Discussion in 'Email Marketing' started by Iss Meftah, Dec 11, 2016.

  1. Iss Meftah

    Iss Meftah Guest

    This is because of DMARC record updates

    DMARC: Domain-based Message Authentication, Reporting and Conformance (DMARC) is an email-validation system designed to detect and prevent email spoofing.

    In early 2017, Gmail will change its DMARC policy from p=”none” to p=”reject.” This means any message sent using gmail.com in the from address will be rejected (Bounced Back).
    The same goes for yahoo

    Read more here:
    Yahoo Domain list: Yahoo DMARC policy | Yahoo Help - SLN24050
    can't send to/from Yahoo Mail addresses: Email service providers can't send to/from Yahoo Mail addresses | Yahoo Help - SLN24016
    Gmail updates: Gmail DMARC Update 2017

    Always use @YourDomain.com as a From Email in your mailing to avoid any delivery problems.
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  3. ulterios

    ulterios Affiliate affiliate

    I had not seen any information on this, thanks for sharing the update.

    Although I don't use either and just send them from my domains/websites I know many people that do, so I will let them know about this.

    Thanks again.
    Iss Meftah likes this.
  4. Iss Meftah

    Iss Meftah Guest

    You're very welcome @ulterios, Its my pleasure.
    . thats even considered Best Email Marketing Practice.

    Using @gmail.com. @yahoo or @hotmail. can cause your message to get placed to junk/spam folder or worse to be blocked/rejected. this will effect your mail delivery eventually.

    Thanks for sharing.
    ulterios likes this.
  5. Certified
    T J Tutor

    T J Tutor GM Administrator Certified Vendor Dojo Master affiliate

    It will only be rejected if it does not originate from the GMail system itself. This means if you send an email from another email platform and show the "from" path as a GMail address, then GMail will reject it. Other platforms may not.

    According to Yahoo, "Any messages without a proper Domain Keys Identified Mail (DKIM) signature or Sender Policy Framework (SPF) alignment will be rejected". This means not only will they reject any emails claiming to be sent from Yahoo that are not, any addresses that do not match the origins Domain Name Key Identification will be rejected also. This is very good! I expect we will see this in Google also.

    I can't blame them, and I expect others to begin following suit. Email spoofing is an epidemic at the moment. A couple of my email addresses are frequently spoofed.

    This has always been my policy, with the exception of some services I've used for newsletters. This is the best thing to do, IMO.
  6. Iss Meftah

    Iss Meftah Guest

    Very detailed information. Thank you @T J Tutor for the input.
  7. ulterios

    ulterios Affiliate affiliate

    Several years ago I was using Gmail and noticed my conversions, interactions, responses were going down consistently. I switched back then and now I use [email protected] and everything got better.

    I prefer to use email addresses from my own domain also because IMO it looks more professional. ;)
    T J Tutor and Iss Meftah like this.
  8. amoon

    amoon Affiliate affiliate

    thanks for the update
    Iss Meftah likes this.
  9. Iss Meftah

    Iss Meftah Guest

    My pleasure.
  10. katewillson

    katewillson Affiliate affiliate

    The above information is good enough to that there is update in the Yahoo in which at the login and sign up we don't require to @ sign to complete the email address or rest forward part of the email. Its really good to all the Yahoo users. But the email issues are still common in the Yahoo. Due to spam mails in the Yahoo affects the receiving and sending emails.
  11. katewillson

    katewillson Affiliate affiliate

  12. Garyman

    Garyman Affiliate affiliate

    I noticed another problem with gmail, recently in some cases when I reply to an email (not sending a new email) the email goes to the receiver's spam folder and also the other way around.
  13. SendEmails

    SendEmails Guest

    Gmail's having a lot of problems recently.
    A large amount of their IP space has been blacklisted as well, which causes a lot of problems.
    Their spam filters are pretty good, but sometimes if your SPF/DKIM are not 100% correct in being published, it lands in their spam as well.
  14. no2pencil

    no2pencil Affiliate affiliate

    Exactly, DMARC has nothing to do with the exact domain name itself, but a method of validation who the "from" actually points to the correct DNS of the actual sender. Gmail, Yahoo, or any of the free emails, if legit, will be unaffected.

    I have been using reject in my SPF for over 2 years, & still receive legitimate Gmail, Yahoo, & other free email domains.

    You can read more about SPF here : SPF: SPF Record Syntax

    & what if your own domain has no SPF/DMARC dns entry, & Gmails "reject" policy throws it away? DMARC & SPF are great ways to combat spam & should be welcomed, reviewed, understood, & used.
    Last edited: Feb 6, 2017
    T J Tutor likes this.
  15. MxyzptlkFishStix

    MxyzptlkFishStix Well-Known Member affiliate

    Tip: soft-fail your SPF (~all) if you hard-fail DMARC (p=reject). You never know when one of your recipients might want to forward an important email.
    T J Tutor likes this.
  16. SendEmails

    SendEmails Guest

    This is especially important if people forward email from one email address to another main address. I know many people who have various email addresses automatically forwarding to a main address.
    MxyzptlkFishStix and T J Tutor like this.