We're seeing really great results when users use their own landing pages - I think not enough publishers are aware of how effective custom LPs can be. Great tool K, hopefully more users will take advantage of it!
I am building my own using PhotoShop and an image mapper to embed links. I use various tools to find successful campaigns (something I need more skills with) and then I make my own variations. I get most of my photos from free and paid vendors and always licensed.
I am new to CPA, but not new to marketing. I am just this week getting my first real campaigns going. My tests last week show me that my LP's out perform the 5 LP's I bought from FIVERR and the one I had done with a contractor at Elance.
I'll report back on this, but I think the individual that develops the angle is the one that has the best ability to draft the creative (as long as they are familiar with the necessary tools).
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