At the core, it’s simple: affiliate marketers promote a link (i.e. a product), and when people buy from that link, the affiliate makes a commission. But before you take your first steps toward becoming an affiliate, it’s important to know the lingo and understand the different offerings and best practices out there. With that in mind, we’ve put together a primer with the basics.
Don’t force a square peg into a round hole
The most successful affiliates are the ones that have found their right niche and product fit. When thinking about what program to join, ask yourself: Is this product something that will fulfill a need for other people? Would I enjoy it for myself? Can I talk comfortably about it? You want to say “yes” across the board.
Some affiliate programs involve promoting a single product or service, while others can open you up to many products that will help your readers. For example, joining eBay’s affiliate program gives you access to 800 million listings by sellers in a wide range of categories in eBay’s marketplace.
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