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Difference in Google Keyword data

Discussion in 'Research and Intelligence' started by christopher35, Nov 2, 2017.

  1. christopher35

    christopher35 Affiliate affiliate

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    I was looking through the Google keyword data for the keyword "betta fish toys" on three different websites:

    kwfinder - 1,152 (united states) 1,121 (global)
    Google KWP - 1k-10k (united states) 1,900 (global)
    serpstat - 720
    semrush - 720 (united states)

    Obviously there's quite a big difference between 1,152 and 720.

    This difference I have noted for all the keywords I've tried. Interestingly the Google KWP results seem closer to the KWfinder results than the other 2 services.

    So what do you think have you noticed this difference ?
     
  2. Voluum
  3. christopher35

    christopher35 Affiliate affiliate

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    Kind of confused with this answer..

    Yes the imporance of broader terms

    but this doesn answer my question
     
  4. Graybeard

    Graybeard Well-Known Member affiliate

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    Google Trends

    [​IMG]

    Logged in with a US IP Google trends shows this.

    Google Trends

    If you are doing on page SEO I wouldn't neglect the broader terms -- get the traffic volume perhaps?

    If you are doing CPC then try an a<=>b for each term with a test budget and decide -- depends on the CPC cost ...


    Graybeard, Nov 20, 2017
     
    Last edited: Oct 24, 2018
  5. Graybeard

    Graybeard Well-Known Member affiliate

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    I think most web tools feed you bullshit in a bag tied with a pink ribbon -- is what I think (not to be rude but truthful).

    That is to say: You don't have access to their raw data or why they compile what into the number they present you with.

    Your own empirical results matter.
    Getting there takes inductive logic and luck (or managed risk).


    Graybeard, Nov 26, 2017
     
  6. Julia Ann

    Julia Ann Affiliate affiliate

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    This difference isn't a big thing which is in front of us, There are also other tools those show the huge difference of same sites according to their own Parameter.

    But trust on Google tool is much satisfied.
     
  7. Graybeard

    Graybeard Well-Known Member affiliate

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    I trust Google about as far as I can spit ...
    Examine the other party's motivations before accepting their data at face value -- always.

    Part-truth is Google-speak in my cynical view (for good reason).
     
    azgold likes this.
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