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Difference between CPL and CPS in loan offers

Fleky

New Member
affiliate
Hi
Please can Someone help explain the difference cpl and cps loan offers. I just want to know the conversion point
 
CPS on what type of loan and where (country GEO)?

CPL is paid when the lead is accepted (see terms)

CPS is usually as a finder's free on real estate loans in the US (RESPA would apply --see what an LO (loan originator is)). CPS would be paid on the real estate loan's funding or settlement escrow closing.

Other loans than real estate are either regulated or negotiated.
 
Basically, CPL means that if some user decides to sign up for the offer you are promoting on your affiliate network, the lead will be created and you will be compensated for that. As for CPS, you get your commission if the user actually makes some transaction and does not just click on the offer.
 
CPL - depending on the market,
someone understands this as cost per lead, another one as cost per loan;
if we talk about the 1st one, it can be also different and depends on the lender´s sales funnel, but usually, CPL is on the stage when the user registered and verify it with SMS;

CPS - always as the 1st issued loan;

CR will be higher for sure in CPL campaigns, but eCPC can be higher in CPS on average, it will depend on the quality of your traffic.

p.s. if you are looking for interesting payday loan offers, you can find the SalesDoubler network.
 
MI
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