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CPC or CPM?

CPC vs CPM?

  • CPC

    Votes: 11 42.3%
  • CPM

    Votes: 15 57.7%

  • Total voters
    26
I am running Facebook ads and love CPM. This is because the CPC cost is lower then PPC campaign in facebook if you running your ads in the newsfeed.
 
I like CPC over CPM. I don't want to pay only for views. On the other hand, you have lots of clicks which are not targeted. Although CPC is higher than CPM but I like it.
 
That's a tough call, depending on how engaging the users are. If you can generate much traffic, regardless the clickrate, CPM is the better choice.
 
CPM is obviously better for advertiser who are focused on brand awareness. CPM provides you the leverage to bid or negotiate the price with GOOGLE.

While CPC describes a data point to measure success of an online ads. The most efficient CPC comes with knowledge and optimization.
 
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