CPC or CPM?

[threenerds2014]

I am running Facebook ads and love CPM. This is because the CPC cost is lower then PPC campaign in facebook if you running your ads in the newsfeed.

 

[Ron E. Fletcher]

I like CPC over CPM. I don't want to pay only for views. On the other hand, you have lots of clicks which are not targeted. Although CPC is higher than CPM but I like it.

 

[Kyjuto]

I choose CPM because I can get the same CTR as run CPC but with lower cost.

 

[daveyison]

CPC for me everyday

 

[NewbieAffi]

That's a tough call, depending on how engaging the users are. If you can generate much traffic, regardless the clickrate, CPM is the better choice.

 

[ZAKI Abderrahmane]

If you have a best targeting You should use a CPM, but if you have a bud targeting you should use a CPC

 

[Erik Kyle]

CPM is obviously better for advertiser who are focused on brand awareness. CPM provides you the leverage to bid or negotiate the price with GOOGLE.

While CPC describes a data point to measure success of an online ads. The most efficient CPC comes with knowledge and optimization.