Coronavirus is shaking up businesses and consumer behavior on a massive scale.
Where is affiliate marketing in all this? Well, opinions across the industry are mixed: CoronaVirus Pandemic Products. Some don’t see many changes in their performance, some cut off their budgets completely, while others increase their ad spend hoping to get revenue beyond their previous possibilities.
For sure there are opportunities to get profits in these crazy times. BUT to actually make them work we need to understand what the hell is happening.
Where are we now?
The effects of the virus and the drastic measures undertaken to prevent it are already heavily impacting industries around the globe causing:
- Disruption of the global supply chain
- Shifts in eCommerce – The nearest future for eCom remains unclear.
- Businesses around the globe to struggle - We see a negative impact on all verticals where, ultimately, money has to exchange hands.
The impact of #stayathome movement
People spend more time at home
As most people are stuck at home 24/7 they spend much more time surfing the web. Unfortunately, this doesn’t translate into the growth of organic traffic for most businesses. For news and financial spaces it's up but for the rest, traffic goes down (source).
Higher interest in work-from-home offers
Basically 24/7 hometime mixed with worries about the financial future will make people start looking for remote money-making opportunities.
What Covid-19 Means For Marketers
#1 A shift in ad performance (more on this below)
#2 Average CPC will drop - Brands will be spending less on advertising, overall CPCs may go down dramatically, meaning we all will have way more opportunities.
#3 Profound Changes in Search Trends - Demand for household items and medical supplies are spiking to an extraordinary degree.
#4 Ad Review Delays - Because of the COVID-19 many traffic-source workers are unable to work or only work part-time. Waiting time for content & ad reviews is much longer than usual, and this may also cause delayed ad delivery.
Affiliate Marketing vs. COVID-19: Our Top 8 Profitable Niches and Verticals
The moment we realized how big the impact of COVID-19 might be on our industry, we started gathering insights from all of our partners (traffic sources, affiliate networks, super-affiliates, etc.) and communities we're a part of on what the best performing offers are in times like these to help you survive and prosper.
Based on this data, we've created a top 8 profitable niches and verticals to get into right now.
We've also prepared a list of marketing tips (available here).
Be safe.
If possible, stay home.
And most importantly – don't give up - we're all in this together and the situation is still very dynamic.
Karolina
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Bot traffic is after your money 
