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COVID-19 vs Affiliate Marketing: What Works During Crisis

Discussion in 'General Affiliate Marketing Forum' started by Karolina Voluum, Mar 30, 2020.

  1. Karolina Voluum

    Karolina Voluum Service Manager Service Manager affiliate

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    [​IMG]

    Coronavirus is shaking up businesses and consumer behavior on a massive scale.

    Where is affiliate marketing in all this? Well, opinions across the industry are mixed: CoronaVirus Pandemic Products. Some don’t see many changes in their performance, some cut off their budgets completely, while others increase their ad spend hoping to get revenue beyond their previous possibilities.

    For sure there are opportunities to get profits in these crazy times. BUT to actually make them work we need to understand what the hell is happening.


    Where are we now?


    The effects of the virus and the drastic measures undertaken to prevent it are already heavily impacting industries around the globe causing:
    • Disruption of the global supply chain
    • Shifts in eCommerce – The nearest future for eCom remains unclear.
    • Businesses around the globe to struggle - We see a negative impact on all verticals where, ultimately, money has to exchange hands.

    The impact of #stayathome movement

    People spend more time at home
    As most people are stuck at home 24/7 they spend much more time surfing the web. Unfortunately, this doesn’t translate into the growth of organic traffic for most businesses. For news and financial spaces it's up but for the rest, traffic goes down (source).

    Higher interest in work-from-home offers
    Basically 24/7 hometime mixed with worries about the financial future will make people start looking for remote money-making opportunities.


    What Covid-19 Means For Marketers

    #1 A shift in ad performance
    (more on this below)

    #2 Average CPC will drop - Brands will be spending less on advertising, overall CPCs may go down dramatically, meaning we all will have way more opportunities.

    #3 Profound Changes in Search Trends - Demand for household items and medical supplies are spiking to an extraordinary degree.

    #4 Ad Review Delays - Because of the COVID-19 many traffic-source workers are unable to work or only work part-time. Waiting time for content & ad reviews is much longer than usual, and this may also cause delayed ad delivery.


    Affiliate Marketing vs. COVID-19: Our Top 8 Profitable Niches and Verticals

    The moment we realized how big the impact of COVID-19 might be on our industry, we started gathering insights from all of our partners (traffic sources, affiliate networks, super-affiliates, etc.) and communities we're a part of on what the best performing offers are in times like these to help you survive and prosper.

    Based on this data, we've created a top 8 profitable niches and verticals to get into right now.

    We've also prepared a list of marketing tips (available here).

    Be safe.

    If possible, stay home.

    And most importantly – don't give up - we're all in this together and the situation is still very dynamic.


    Karolina
     
    smartape likes this.
  2. CPA Evolution
  3. Karolina Voluum

    Karolina Voluum Service Manager Service Manager affiliate

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    The general advice coming from this thread is one:

    We're all at home now - let's not waste our time, instead make good use of it.

    Affiliates are blessed in many respects in that
    1. they can work from home (so lockdown isn't affecting their work mode),
    2. they can easily switch from one vertical or offer to another (times are changing and so are people's needs),
    3. and they have skills that will always be in demand (affiliate marketing isn't going nowhere).
    Consider starting affiliate marketing today even more than you did yesterday.

    Don't know how to start? We'll show you.


    Karolina
     
    azgold likes this.
  4. Winnie

    Winnie Affiliate affiliate

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    i have seen an increase in Native programs to do with
    1. Antiviral supplements
    2. Health products-How to boost your immunity
    3. UV light antiviral gadgets
    4. increase wifi speed when you are working from home
    5. How to make money at home
     
  5. A.A. Qureshi

    A.A. Qureshi Service Manager Service Manager affiliate

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    There's also a boom in the audio conferencing Softwares, video conferencing, remote desktop, Softwares, etc.
    Here's an article on G2's Software Marketplace Survey:
    The COVID-19 Crisis Is Transforming the Way We Use Software
     
    Karolina Voluum likes this.
  6. thelegend

    thelegend Affiliate affiliate

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    Well me i think people tend to keep money these days and not to spend so much buying online as they are afraid of jobs economy etc .But we as online marketars we have an advantage with isolation . We have a lot of time and we kill our time ,we can work hard ,learn new things etc .Compared to other people who dont have a clue about IM they spend time on social media ,watching movie etc .I dont say IM-ers are superior to normal people but we have a chance to spend our time with value
     
  7. Karolina Voluum

    Karolina Voluum Service Manager Service Manager affiliate

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  8. VaneSSka

    VaneSSka Affiliate affiliate

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    yes situation is crazy , but to stay home means we cant be weak and worry and stress , we have to do things also , so i hope all online work will be great and we will have amazing result. lest earn and never stop to earn.
     
    Karolina Voluum likes this.
  9. Shoaib Ikram

    Shoaib Ikram Affiliate affiliate

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    Hello Karolina,
    I am affiliate manager from Cloudways (managed cloud hosting platform). Digital products are best for now. Just to share hosting industry experience, let me add multiple cases with you:
    - Now more offline businesses realize that they need a domain, hosting and all important stuff to run their business.
    - Agencies are canceling premiums/ add-on services and they are switching from expensive hosting providers to alternates.
    - Trainers are massively in right now. Whether it is a course around "how to create Wordpress website" or "launch affiliate website", hosting is crucial part of their courses.
    - Agencies and Freelance developers are now more in this, they recommend managed cloud hosting to clients, this help them focus on clients requirements rather than getting involved in server level technicalities.

    best....
     
  10. Udam Epa

    Udam Epa Service Manager Service Manager affiliate

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    For a second I thought it was a toilet paper affiliate offer :)
    Very timely info. Thank you.
     
    Karolina Voluum likes this.
  11. Karolina Voluum

    Karolina Voluum Service Manager Service Manager affiliate

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    I hope you're staying safe and on top of your game in these difficult times.

    As the advertising world seems to be changing every day, I was wondering what we, as Voluum, can do to help. We talked to some of our partners to stay in the loop on what it looks like from their perspective, what works and what doesn't, and I want to share with you some insights we got.

    Today, I'll post a list of best performing offers of recent weeks from ClickBank, Zeydoo, Mobipium, Mobidea, CrakRevenue, PWN Games and ClickDealer. You can directly test them or use as examples to see what other test.


    HEALTH & MIND
    [​IMG]
    Offer name: Leptitox
    Offer ID: leptitox
    Commission: 48%
    More info: See preview

    Offer name: Resurge
    Offer ID: resurge
    Commission: 75%
    More info: See preview

    Offer name:
    The Lost Book of Remedies
    Offer ID: bookofrem
    Commission: 75%
    More info: See preview

    Offer name:
    Diabetes Freedom
    Offer ID: d2free
    Commission: 75%
    More info: See preview

    Offer name:
    Back to Life
    Offer ID: btlife
    Commission: 75%
    More info: See preview

    Offer name:
    Cinderella Solution
    Offer ID: poundinc
    Commission: 95%
    More info: See preview

    Offer name:
    His Secret Obsession
    Offer ID: hissecret
    Commission: 90%
    More info: See preview

    Offer name:
    Organifi
    Offer ID: organifi
    Commission: 50%
    More info: See preview

    Offer name:
    Ted’s Woodworking
    Offer ID: tedsplans
    Commission: 75%
    More info: See preview

    Offer name:
    Halki Diabetes
    Offer ID: bloodsug
    Commission: 50%
    More info: See preview



    [​IMG]


    Offer name: Tarjeta Galicia Bank credit card
    Offer ID: 404
    Vertical: Finance
    Payout: $3.20
    Offer URL: See URL

    Offer name: Convert My Vid
    Offer ID: 315
    Vertical: Software
    Payout: $1.60
    Offer URL: See URL

    Offer name: Girls chats
    Offer ID: 349
    Vertical: Dating
    Payout: $0.40
    Offer URL: See URL

    Offer name: Amazon Prime
    Offer ID: 312
    Vertical: Online cinema
    Payout: $10.53
    Offer URL: See URL

    Offer name: ClearGalaxy
    Offer ID: 412
    Vertical: Streaming
    Payout: $16.80
    Offer URL: See URL


    MOBILE


    [​IMG]


    Offer name: PN Streaming Smartlink (WIFI)
    Offer ID: 792
    Geo: World Wide
    Category: Push Notifications
    Suggested Traffic: Adult & Mainstream (Chrome Browsers only)
    Payout (USD): Variable (CPL)
    LP Preview: See preview

    Offer name: Amateurcommunity (DE Mobile)
    Offer ID: 43964
    Geo: DE
    Category: Dating
    Suggested Traffic: Mobile Adult
    Payout (USD): $3.500 (CPL)
    LP Preview: See preview

    Offer name: Road Rage (MTN)
    Offer ID: 44434
    Geo: SA
    Category: Carrier Billing
    Suggested Traffic: Mobile Mainstream
    Payout (USD): $2.400 (CPA)
    LP Preview: See preview

    Offer name: Gamezine (Dialog)
    Offer ID: 44318
    Geo: SR
    Category: Carrier Billing
    Suggested Traffic: Mobile Mainstream
    Payout (USD): $0.500 (CPA)
    LP Preview: See preview

    Offer name: Generic Downloads (WIFI)
    Offer ID: 44821
    Geo: UAE
    Category: Carrier Billing
    Suggested Traffic: Mobile Mainstream
    Payout (USD): $3.500 (CPA)
    LP Preview: See preview



    [​IMG]


    Offer name: Must Have It
    Offer ID: 21834
    Geo: AU
    Carrier: WEB+MOB
    Payout: $1.44 (SOI)

    Offer name: Video All Day Black - Safaricom
    Offer ID: 21531
    Geo: KE
    Carrier: WEB+MOB
    Payout: $0.70

    Offer name: Rapidworkouts - Etisalat
    Offer ID: 23108
    Geo: AE
    Carrier: MOB
    Payout: $4.20

    Offer name: MediaMarkt 750 Voucher
    Offer ID: 18876
    Geo: DE
    Carrier: WEB+MOB
    Payout: $2.78 (DOI)


    ADULT


    [​IMG]


    Offer name: BlueChew
    Offer ID: 5573
    Carrier: Desktop / Mobile
    Payout: $80 PPS

    Offer name: Jerkmate
    Offer ID: 6496
    Carrier: Desktop / Mobile
    Payout: $3.50 DOI

    Offer name: MyFreeCams
    Offer ID: 3640
    Carrier: Desktop / Mobile
    Payout: $2.50 DOI


    GAMING


    [​IMG]


    Offer name: RAID: Shadow Legends
    Geo: SOI - World Wide (215)
    Payout: 0.37$-5$ CPL
    Category: PC Game
    OS: Win/Mac/ Linux
    Preview: See preview

    Offer name: Magic the Gathering: Arena
    Geo: T1/T2/T3 (122)
    Payout: 5$-15$ CPA
    Category: PC Game
    OS: Win Only/ Download
    Preview: See preview

    Offer name: Forge of Empire
    Geo: SOI - CA/CZ/DE/FI/FR/HU/NO/RU/SE/UK/US/NZ (7)
    Payout: 0.75$-4$ CPL
    Category: Browser Game
    OS: Win/Mac/ Linux
    Preview: See preview

    Offer name: Star Stable
    Geo: AU/CA/DE/DK/FR/HU/NL/NO/PL/UK/US (148)
    Payout: 0.75$-3$ CPL
    Category: PC Game
    OS: Win/Mac/ Linux
    Preview: See preview

    Offer name: Free Virtual Dolls
    Geo: SFW - CPS - WW - All Devices
    Payout: 60$ CPA
    Category: Browser Game
    OS: All OS/ Devices
    Preview: See preview


    SWEEPSTAKES
    [​IMG]
    Offer name: Total Access - Win iPhone 11 PRO (Prefill Available)
    Offer ID: 79969
    Geo: US
    Carrier: [WEB+MOB]
    Payout: $23.00

    Offer name: Win iPhone X [gold]
    Offer ID: 75841
    Geo: IT
    Carrier: [WEB+MOB]
    Payout: €16.50

    Offer name: Win iPhone 11 or Samsung S10 or S20 /[G33K]
    Offer ID: 57800
    Geo: FR
    Carrier: [WEB+MOB]
    Payout: €28.00

    Offer name: Win a new Samsung S10+ [CC] - [Winlotsofthings]
    Offer ID: 67210
    Geo: AT
    Carrier: [WEB+MOB]
    Payout: $36.00


    Karolina
     
    Last edited: Apr 7, 2020
    T J Tutor likes this.
  12. Graybeard

    Graybeard Well-Known Member affiliate

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    I told a friend earlier to use this time of duress to build your business with empathy and maybe some free offer. Goodwill earned during a time of crisis is remembered by customers.

    Trying to make money in a very depressed market will not succeed in most cases.
     
  13. merriedmary

    merriedmary Affiliate affiliate

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    Trying our best to fight against the virus, stay home and keep clean. Stay healthy!
     
    Graybeard likes this.
  14. Justyna Voluum DSP

    Justyna Voluum DSP Service Manager Service Manager affiliate

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    You rock Karolina! :) and... if you guys are into native ads, let me chip in here and share with you more insights - but from the perspective of Voluum DSP - covering the performance from March and April to date.

    As COVID-19 is shaking up affiliate marketing and consumer behavior, we’ve summed up for you the global affiliate marketing activity and trends:
    - Lead Gen - a slight downward trend - both in SOI and DOI - yet remember you still can be profitable if you carefully match the right country with the right offers
    - Streaming - boosting - as people stay at home they tend to add new streaming subscriptions to their devices
    - COD - decreasing - these days consumers want to stay away from paying upon delivery
    - Arbitrage - growing - here it’s all about finding the right traffic source, but generally there’s much more traffic available to buy for arbitrage and it's cheap
    - SS catching up with the trial offers - within ecom, affiliates are now more happy to work with SS than trials, especially in GEOs where delivery is still available

    Go ahead and make some good use of the latest Voluum DSP performance insights on native ads! The pattern is as follows:

    VoluumDSP Top Ad Ex - eCPM per Ad Ex - winning verticals - recommended GEOs:
    Mobfox - eCPM: $2.9 - streaming, nutrition - RU, US, DE, GCC
    MoPub - eCPM: $1.46 - streaming, app utilities - RU, US, ZA, Europe (redirectless setup needed)
    Smaato
    - eCPM: $3.08 - app utilities, streaming, nutrition, ecom, trading - RU, US, GCC
    MGID - eCPM: $0.89 - male enhancement, nutrition, dating, ecom, trading - US, MX & LATAM, IT
    Outbrain - eCPM: $0.90 - business, ecom - Europe, US
    RevContent - eCPM: $0.59 - skin care, trading, ecom, gambling (where legal), surveys - US, UK, CA, MX
    Admixer - eCPM: $0.49 - trading, gaming - RU, DE
    Nativo - eCPM: $1.84 - nutrition, ecom, dating - US, UK

    Note:
    *these are global average rates based on wins. CPMs may be different for your GEO and vertical. Always feel free to reach out to us for more info
    *some GEOs are available upon request and thus not visible in the Planning Tool. Check with your DSP AM if there’s more traffic available in your countries.

    Aloha and be safe!
    Justyna

    P.S.
    Bonus for Newbies
    For those of you who're just starting - read up on our tips on creating killer headlines and images for native and subscribe to our blog!
     
    T J Tutor likes this.
  15. Aveathlei

    Aveathlei Affiliate affiliate

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    I would say that something like new computer hardware as well as things like for example new games for everyone practically and I hope that everything will be fixed for sure, can't imagine having online shop this days absolutely.
     
  16. StatusCakeAffiliates

    StatusCakeAffiliates Affiliate Manager Affiliate Manager affiliate

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    We are seeing an increase number of affiliates joining our program as we offer digital services in the website and uptime monitoring services to online entrepreneurs and online businesses.
    2020 is the year to get on board the SaaS affiliate space.
    Good Luck and stay safe!
     
    T J Tutor and azgold like this.
  17. Koka

    Koka Affiliate affiliate

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    Now good Sales affiliate program are
    Purehealthresearch, Offervalut ,Healthtraders
    Are good income right this days immunity products...
    with WordPress Beasd Review Sites
     
    customy likes this.
  18. Graybeard

    Graybeard Well-Known Member affiliate

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    I bought $250 online last night
    Mainly for my *survival garden project*
    Didn't buy any snake oil tho ...
    Did buy batteries for my thermometer --hope I don't need that.
    Found a few grocers with curbside pick-up ...
    eBay Partner Network
    Home - Affiliate Program - Walmart.com
    this is where I spent my money ...
     
  19. Karolina Voluum

    Karolina Voluum Service Manager Service Manager affiliate

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    When we all #stayathome, 2020 becomes the year of online webinars.

    Here's the breakdown of upcoming affiliate marketing webinars prepared by Voluum:

    How to run Facebook ads with Voluum?
    • What results you can achieve with Facebook ads
    • How to stay on top of your competition
    • How an ad tracker can help you improve your performance
    When? Today! 12 pm ET

    How to register? --LINK--

    ⦿

    How to make your native ads drive results in 2020 by VoluumDSP and AdMixer
    • What native advertising is and how to optimize it
    • Which native ad formats perform the best
    • How publishers can benefit from native ads
    When? Apr 23 12 pm ET

    How to register? --LINK--

    ⦿

    Meet Automizer! Integrate traffic sources & set up rules
    • What traffic source integrations are and how they work
    • How to integrate Voluum with your traffic source
    • What automation rules are and how to create them
    When? Apr 29 9 am ET

    How to register? --LINK--


    What to expect next?
    ➡️ Bot traffic is after your money May 13 ➡️ Working from home May 19 ➡️ Rock your CPA campaigns with Push by Voluum and Zeropark May 27


    Karolina
     
    Last edited: Apr 22, 2020
    azgold likes this.
  20. Karolina Voluum

    Karolina Voluum Service Manager Service Manager affiliate

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    [​IMG]

    Now is the time of webinars and virtual conferences.

    Our very own Artur, Head of Partnerships at Voluum, will be speaking today at the #adconf online conference.

    What about?

    BUSINESS AS USUAL AKA HOW TO STAY POSITIVE AND PROFITABLE DURING THE PANDEMIC.
    "Tune in to see what opportunities affiliate marketing offers right now. I will show you what to focus on and what to avoid. The show must go on!"

    He'll be joined by Manu Cinca and Evgeniy from @adcash_team and together they'll present a good mix of different perspectives on affiliate marketing industry after months of COVID-19 impact.

    When? Today, 2,5 hours from now! 4pm UTC / 12pm EDT

    How to register? --LINK--


    Karolina
     
  21. Karolina Voluum

    Karolina Voluum Service Manager Service Manager affiliate

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    As promised, here's Voluum webinar schedule for May. Choose what you want to attend and register straight away - we'll remind you of the event in an e-mail before the webinar so there's no worry you'll miss it.

    Remember we're sending recordings to registered only!

    Bot traffic is after your money - learn how to protect yourself
    • What bot traffic is and how to distinguish good bots from bad bots
    • How bots damage your performance
    • What are the warning signs of ad fraud
    When? May 13 12 pm ET

    How to register? --LINK--

    ⦿

    Rock your CPA campaigns with Push by Voluum and Zeropark
    • Know the right way to start running CPA campaigns with push traffic
    • Find out how to test new angles by using a tracker
    • Learn how to outsmart your competition and avoid common mistakes
    When? May 20 12 pm ET

    How to register? --LINK--

    ⦿

    Work from home - start affiliate marketing
    • Learn how to make the most out of staying at home
    • Know how much money you can expect to make
    • Find out how much money you need to start
    When? May 27 12 pm ET

    How to register? --LINK--


    No plans for today? VoluumDSP's webinar is in 3 hours!
    Learn how to
    • create, launch, optimise & scale native campaigns in VoluumDSP
    • take advantage of the proven insights and top tips from @Justyna Voluum DSP
    • avoid common mistakes and run native ads the right way
    When? Today! 12 pm ET

    How to register? --LINK--


    Karolina
     
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