Instagram is a business platform where every follower can become a customer. To make this happen, you need to build a sales funnel—the path a user takes from their first interaction to making a purchase and returning for more. In the article, we explain how to create a sales funnel on Instagram using posts, live streams, short videos, and stories.
Stage 1: Attract Attention
First, you need to promote your Instagram account. Attract an audience and make them want to follow you.- Targeted advertising. Set up ads that will be shown to people interested in your niche. Use bright and engaging video creatives.
- Reels and TikTok. Create videos that solve a problem or touch on a relevant topic for your audience. This will help you get a lot of organic reach.
- Collaborate with bloggers. Find bloggers in your niche who have a genuine and engaged audience. An ad integration with them will help attract new, already warmed-up followers.
- Hashtags and keywords. To ensure your content is promoted through platform algorithms, use relevant words in the description and hashtags. This will help people find your content through search.
Stage 2: Engage
When a user follows your profile, they're not yet ready to buy. Your task is to engage them in a dialogue, show your expertise, and build trust.- Expert posts. Publish posts that answer your audience's questions. These can be tutorials, case studies, or advice.
- Stories. Use stickers with questions, polls, and quizzes. Ask your audience questions and answer them. This creates a sense of dialogue.
- Live streams. Host live streams to answer questions in real time. This helps create a live connection with the audience and build trust.
- Helpful Reels. Create short videos with useful tips. They turn your Instagram into a useful bookmark that you can return to in case of a problem.
Stage 3: Sell
At this stage, your audience already knows and trusts you. Now you can sell, but you must do it wisely.- Offers in Stories. Announce a discount or promotion that will only last for 24 hours. This creates a sense of urgency.
- Lives with product demonstrations. Host a live stream where you show how the product works in practice. It's better to see something once than hear or read about it a hundred times.
- Carousels with testimonials. Create a carousel of reviews from happy customers. This is social proof that builds trust and motivates a purchase.
- Clear call to action (CTA). Every sales post or Story should have a clear CTA: "DM us," "Click the link in the bio," or "Place your order on the website."
- Exclusive sales. Offer special privileges to your most loyal subscribers. For example, create a private community where you can share discounts and offers.
Stage 4: Retain and Resell
The funnel doesn't end with a purchase. Your goal is to make the customer loyal so they keep coming back.- Quality service. Respond to questions quickly, solve customer problems, and include small gifts with orders.
- Useful content. Even after the purchase, continue to share valuable content. For example, if you sold an SMM course, make posts with new tips and tricks.
- Highlights (Permanent Stories). Create Highlights with reviews, answers to frequently asked questions, and useful tips on using your product. This will save both you and your customers time.
- Loyalty programs. Offer customers discounts on their next purchase or bonuses for referring a friend.
Funnel Analysis
For the funnel to work, you need to constantly analyze and optimize it.- Analyze reach and engagement. Instagram has built-in analytics. It will help you learn what type of content performs best.
- Track conversions. Use UTM tags to track where customers are coming from. This will help you understand which traffic channel is the most effective.
- Calculate the cost of client acquisition. If you are spending too much, analyze how you can change your strategy.
- Evaluate your return on investment. How much money did you earn from each advertising campaign and how much did you spend on them? If your spending exceeds your earnings, rethink your strategy.
