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Birthday Emails

Discussion in 'Email Marketing' started by T J Tutor, Feb 1, 2016.

  1. Certified
    T J Tutor

    T J Tutor Administrator Administrator Certified Vendor Dojo Master

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    I just started including Birthday emails to my subscribers a few months ago and actually have increased my open rate a bit. Anyone else here using them and have some good experience with them?
     
    K likes this.
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  3. K

    K Administrator Administrator affiliate

    Great idea, what software is this on?
     
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    T J Tutor

    T J Tutor Administrator Administrator Certified Vendor Dojo Master

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    I use S2Member for membership on my continuity sites and they have custom registration options
    Custom Registration/Profile Fields (optional, for further customization)

    So I make an "optional" Birthday reg field and let them know we love to send a
    birthday greeting to our members. All reg data is integrated into MailChimp. S2Member has MailChimp integrated.
     
    K likes this.
  5. Taylor Barr

    Taylor Barr Service Manager Affiliate Manager Service Manager affiliate

    We have this capability in GetResponse as well and customer's who use it -- report excellent open rate and click through results for whatever call to action they have within the email. Great idea and post!
     
    T J Tutor likes this.
  6. MxyzptlkFishStix

    MxyzptlkFishStix Well-Known Member affiliate

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    T J Tutor

    T J Tutor Administrator Administrator Certified Vendor Dojo Master

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    What?
     
  8. MxyzptlkFishStix

    MxyzptlkFishStix Well-Known Member affiliate

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    Everyone usually expects a "present" on or before their birthday. People are more attentive to a belated birthday email from my tests. They usually get a gang of birthday emails from everyone (forum software, marketing messages, etc.) that your email has to compete with.
     
    HelenVendo likes this.
  9. azgold

    azgold Administrator Administrator Dojo Master affiliate

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    I've never done this but I've been on lists that do....and I always open those.
     
  10. K

    K Administrator Administrator affiliate

    Any examples of the call to action?
     
  11. HelenVendo

    HelenVendo Affiliate affiliate

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    Interesting suggestion. I agree. I receive so many emails from various companies, services, friends etc. on my birthday I can hardly manage open them all. And I can be not so attentive reading greetings from companies because it's too much.
    So receiving congratulations on the next day can really pay my attention to it.
     
MI