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anyone tried media buying on adult sites to convert gambling offers

VegasHero

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I am wondering if anyone had success combining adult with gambling.
Pornhub setup a whole live casino and I guess their thinking was that whoever pays for porn would surely not mind a little bit of wagering either.
Seems like it's the same demographics and could convert well by setting the right geo-targeting as an affiliate of a casino operator.

Did anyone run campaigns on adult sites for casinos?
 
I am wondering if anyone had success combining adult with gambling.
Pornhub setup a whole live casino and I guess their thinking was that whoever pays for porn would surely not mind a little bit of wagering either.
Seems like it's the same demographics and could convert well by setting the right geo-targeting as an affiliate of a casino operator.

Did anyone run campaigns on adult sites for casinos?
@VegasHero :) we have advertiser who are converting their non adult offers with "adult website traffic" from call girls classifieds, Porn site, Cam site, Blogs and so on. You bring up a good exemple of Pornhub and they seems to going strong with their product. But it's a Sexy Casino compare to you is only game if im correct.

I would go ahead and make a test run of your campaign on the network of your choice and
Optimize your campaign with the right GEO Test , Test, and more test mate :)
 
@VegasHero :) we have advertiser who are converting their non adult offers with "adult website traffic" from call girls classifieds, Porn site, Cam site, Blogs and so on. You bring up a good exemple of Pornhub and they seems to going strong with their product. But it's a Sexy Casino compare to you is only game if im correct.

I would go ahead and make a test run of your campaign on the network of your choice and
Optimize your campaign with the right GEO Test , Test, and more test mate :)

Thanks Brian, I going to give it a go for sure.

Anyone else perhaps care to share first-hand experience regarding a campaign like that?
 
Be careful! Many gambling advertisers do not accept any adult traffic! Carefully study the conditions of the offers! ;-)
 
Never tried to media buy adult traffic for gambling, but advertised gambling on adult site in the past. It didn't work that well, and that was with actual paying users (member area).

Everything is worth trying, but I guess a pre-sell and some incentive is needed. Wouldn't expect that much compared to some products that may be an easier sell with more mass appeal. And as mentioned the biggest and perhaps most fine tuned gambling outlets rarely accept adult traffic.
 
Tried a couple of years ago. Didn't work. Also beware that the majority of them do not accept adult traffic. So you will have to cloak if you really want to try it anyways
 
That is like the pot calling the kettle black :p
"Also beware that the majority of them do not accept adult traffic."
No shortage of hypocrisy in this world ...
 
I am wondering if anyone had success combining adult with gambling.
Pornhub setup a whole live casino and I guess their thinking was that whoever pays for porn would surely not mind a little bit of wagering either.
Seems like it's the same demographics and could convert well by setting the right geo-targeting as an affiliate of a casino operator.

Did anyone run campaigns on adult sites for casinos?


Hello,

My name is Matt and I work for TrafficJunky.

TrafficJunky supports the Pornhub Network for Pornhub, YouPorn, RedTube, Tube8 and More!

If you are looking to set up Gambling campaigns on our networks, let me know and I would be happy to provide more information.

I can be reached on Skype at: live:matthew.mackay_5
or by email at: Matthew.Mackay@mindgeek.com

Looking forward to connecting.


Cheers,
Matt
 
I tried to promote, but I did not get very good results, I promoted casino to adult tube sites.
 
As mentioned a few times in the posts above, gambling and porn can go hand-in-hand.

Some of the key notes to look at is:
1. Understand your target market and incoming traffic
By understanding which country most of the traffic is coming from, you can create campaigns catered specifically for them. When I first started working with porn websites and blogs, the results weren't that good, but after requesting my affiliates' incoming traffic reports, I noticed most visitors were from a small handful of countries, and from there restrategized and started getting better results. Understanding your customers will make or break a campaign.

2. Language
Not everyone understands English, so brush up on your Google translate skills and make multiple banners with multiple languages.
 
Depends a lot on GEOs you are targeting. For Nordics and UK we do convert for our gambling buyers. You should have active post-registration email marketing to get depositors.
 
If you want to run such campaigns effectively, you can use RichPush
We have a lot of traffic in adult and gambling verticals!

  • 350 000 000 real users worldwide
  • 94% viewability
  • users are 100% real
  • minimum CPC is $250
 
MI
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